SoylentNews is people
SoylentNews
Google Chrome will soon begin blocking all ads (including those served by Google) on websites that repeatedly include certain "non-compliant" (annoying) ads:
In June, Google revealed that Chrome will stop showing all ads (including those owned or served by Google) on websites that display non-compliant ads "starting in early 2018." Now the company has committed to a date: Chrome's built-in ad-blocker will start working on February 15, 2018.
[...] Google this year joined the Coalition for Better Ads, a group that offers specific standards for how the industry should improve ads for consumers — full-page ad interstitials, ads that unexpectedly play sound, and flashing ads are all banned. Yesterday, the coalition announced the Better Ads Experience Program, which provides guidelines for companies using the Better Ads Standards to improve users' experience with online ads.
[...] The hope is that Chrome's built-in ad blocker will stymie the usage of other third-party ad blockers that block all ads outright. Google has noted in the past that ad blockers that do not discriminate hurt publishers that create free content (like VentureBeat) and threaten "the sustainability of the web ecosystem." Despite the fact that Google makes the vast majority of its revenue from ads, the company sees its selective ad blocker as the natural evolution of pop-up blockers.
Also at Engadget, Variety, and 9to5Google.
Previously: Google Preparing to Filter "Unacceptable Ads" in 2018
(Score: 5, Insightful) by snufu on Wednesday December 20 2017, @01:56AM (1 child)
I will do what I want with it, including removal of all ads. I did not enter a contract to accept your ads. Put your HTML behind a paywall. You won't do that because it will reveal the true market value of your 'content'. If this is how you 'get paid' find another line of work.
Do not allow advertising to pollute any realm of your experience. Life is too short.
(Score: 3, Interesting) by crafoo on Wednesday December 20 2017, @04:40AM
I think this is an entirely reasonable position to take. There are some sites that have paywalled content. A few of these sites actually make money on the deal too. My biggest complaint with advertisement money is that it incentivized so much trash and pollution in the world wide web. The internet at large is still doing OK, but 99% of web sites are borderline trashpiles that wouldn't exist if their wasn't an ad revenue trickle to suck on.