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posted by mrpg on Wednesday December 20 2017, @12:30AM   Printer-friendly
from the thanks-but-I-began-in-2008 dept.

Google Chrome will soon begin blocking all ads (including those served by Google) on websites that repeatedly include certain "non-compliant" (annoying) ads:

In June, Google revealed that Chrome will stop showing all ads (including those owned or served by Google) on websites that display non-compliant ads "starting in early 2018." Now the company has committed to a date: Chrome's built-in ad-blocker will start working on February 15, 2018.

[...] Google this year joined the Coalition for Better Ads, a group that offers specific standards for how the industry should improve ads for consumers — full-page ad interstitials, ads that unexpectedly play sound, and flashing ads are all banned. Yesterday, the coalition announced the Better Ads Experience Program, which provides guidelines for companies using the Better Ads Standards to improve users' experience with online ads.

[...] The hope is that Chrome's built-in ad blocker will stymie the usage of other third-party ad blockers that block all ads outright. Google has noted in the past that ad blockers that do not discriminate hurt publishers that create free content (like VentureBeat) and threaten "the sustainability of the web ecosystem." Despite the fact that Google makes the vast majority of its revenue from ads, the company sees its selective ad blocker as the natural evolution of pop-up blockers.

Also at Engadget, Variety, and 9to5Google.

Previously: Google Preparing to Filter "Unacceptable Ads" in 2018


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  • (Score: -1, Troll) by realDonaldTrump on Wednesday December 20 2017, @03:04AM

    by realDonaldTrump (6614) on Wednesday December 20 2017, @03:04AM (#612126) Homepage Journal

    Everybody in politics, everybody in business, has a message to get out. If nobody knows about you, you're nobody. Cambridge Analytica. Last year, I got my message out very well. With some help from Cambridge Analytica. Who made Brexit happen. Amazing results, amazing company. But politically correct bullshit, things like this, is making it harder.

    The only card Crooked Hillary Clinton has is the woman’s card. She’s got nothing else to offer and frankly, if Hillary Clinton were a man, I don’t think she’d get 5 percent of the vote. The only thing she’s got going is the woman’s card, and the beautiful thing is, women don’t like her.

    Starting Score:    1  point
    Moderation   -2  
       Flamebait=1, Troll=2, Funny=1, Total=4
    Extra 'Troll' Modifier   0  

    Total Score:   -1