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posted by mrpg on Wednesday December 20 2017, @12:30AM   Printer-friendly
from the thanks-but-I-began-in-2008 dept.

Google Chrome will soon begin blocking all ads (including those served by Google) on websites that repeatedly include certain "non-compliant" (annoying) ads:

In June, Google revealed that Chrome will stop showing all ads (including those owned or served by Google) on websites that display non-compliant ads "starting in early 2018." Now the company has committed to a date: Chrome's built-in ad-blocker will start working on February 15, 2018.

[...] Google this year joined the Coalition for Better Ads, a group that offers specific standards for how the industry should improve ads for consumers — full-page ad interstitials, ads that unexpectedly play sound, and flashing ads are all banned. Yesterday, the coalition announced the Better Ads Experience Program, which provides guidelines for companies using the Better Ads Standards to improve users' experience with online ads.

[...] The hope is that Chrome's built-in ad blocker will stymie the usage of other third-party ad blockers that block all ads outright. Google has noted in the past that ad blockers that do not discriminate hurt publishers that create free content (like VentureBeat) and threaten "the sustainability of the web ecosystem." Despite the fact that Google makes the vast majority of its revenue from ads, the company sees its selective ad blocker as the natural evolution of pop-up blockers.

Also at Engadget, Variety, and 9to5Google.

Previously: Google Preparing to Filter "Unacceptable Ads" in 2018


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  • (Score: 2) by meustrus on Wednesday December 20 2017, @05:53PM

    by meustrus (4961) on Wednesday December 20 2017, @05:53PM (#612408)

    This "Coalition for Better Ads" needs to deal with a serious problem that ads are causing in aggregate: wasted bandwidth on auto-playing video ads. Seriously. It's not just a problem for people on slow networks. It degrades the whole internet for everybody. It puts lots of unnecessary strain on the ISP's infrastructure, which we all know they aren't interested in upgrading. And, of course, it eats up everybody's bandwidth caps.

    But it's entirely possible that these ads are put out by the ISPs themselves for the explicit purpose of eating up bandwidth caps. For years I've been seeing 3-5 minutes long auto-playing ads that I honestly can't tell what they're advertising even after watching the whole damn thing. Bunch of feel-good shots with no context. They're like brand awareness ads without a brand to be aware of. The only explanation is that somebody wants to waste my bandwidth.

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