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Redbox Deal With Universal Eliminates Rental Window Delay

posted by cmn32480 on Thursday December 28 2017, @12:54AM   Printer-friendly
from the dollar-movies dept.

Fnord666 writes:

Redbox reached a new distribution deal with Universal Pictures to make the studio's Blu-ray Disc and DVD titles available for rental at Redbox kiosks the same day as retail sell-through dates.

The deal also makes Universal's movies available digitally through Redbox On Demand, which the company launched last week, via transactional video-on-demand rentals and electronic sell-through.

Under Redbox's previous pact with Universal, the kiosk operator had agreed to a 28-day window after home-video release to rent the studio's movies at its DVD kiosks.

The revised deal starts with January titles, which will include Tom Cruise-starrer "American Made" and comedy "Brad's Status," written and directed by Mike White and starring Ben Stiller, on Jan. 2, 2018.

Source: http://variety.com/2017/digital/news/redbox-universal-same-day-dvd-kiosk-rentals-1202647477/

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  • (Score: 2) by halcyon1234 on Thursday December 28 2017, @05:03PM

    by halcyon1234 (1082) on Thursday December 28 2017, @05:03PM (#615159)
    Good job, Universal! Now all you have to do is rewind time to 2006, when physical media rentals was at its peak, and having first-runs available would have mattered to more than 10 people. Everyone else now VOD, buys, gets from library, or has their own timetable and doesn't care about setting a movie THE DAY OF release.
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