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posted by cmn32480 on Tuesday January 16 2018, @11:16PM   Printer-friendly
from the less-time-suck dept.

That's enough angry Facebooking for you:

Late on Thursday, Facebook announced a plan to emphasize more "meaningful" interactions on the platform. Posts are considered meaningful when they generate lots of comments, likes, and shares. Facebook's researchers have found that when people are actively commenting on posts, they tend to feel better about using social networks — and feel better about themselves in general.

The change may sound relatively small, but it's likely to have significant consequences for the broad subset of Facebook users that aren't individual people: media companies, small businesses, big brands, and everyone else who has come to see Facebook's News Feed as an essential way to reach audiences and customers. In a post yesterday, CEO Mark Zuckerberg said the pages managed by those businesses are likely to reach far fewer people in 2018.

"As we roll this out, you'll see less public content like posts from businesses, brands, and media," he wrote. "And the public content you see more will be held to the same standard -- it should encourage meaningful interactions between people."

He added: "Now, I want to be clear: by making these changes, I expect the time people spend on Facebook and some measures of engagement will go down. But I also expect the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and our business over the long term too."


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  • (Score: 5, Insightful) by takyon on Wednesday January 17 2018, @03:15AM

    by takyon (881) <reversethis-{gro ... s} {ta} {noykat}> on Wednesday January 17 2018, @03:15AM (#623409) Journal

    The last thing Facebook wants is the kind of protests that have hit companies like Uber. Or the user malaise on Twitter.

    Given the scale of Facebook and the censorship demanded by various parties (corporations, regressives on both the left and the right, many governments, law enforcement), there is no way for them to satisfy everybody. But they might be able to avoid people being able to point to one specific turd of a story in the sea of the crap and use it as a rallying cry for a Faceboycott.

    Facebook's growth could be plateauing soon. It seems to be doing quite well for the moment [techcrunch.com]. But eventually it will run out of people to connect in the third world and will become tied to global population growth (if it's lucky enough not to alienate and shed users).

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