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posted by cmn32480 on Tuesday January 16 2018, @11:16PM   Printer-friendly
from the less-time-suck dept.

That's enough angry Facebooking for you:

Late on Thursday, Facebook announced a plan to emphasize more "meaningful" interactions on the platform. Posts are considered meaningful when they generate lots of comments, likes, and shares. Facebook's researchers have found that when people are actively commenting on posts, they tend to feel better about using social networks — and feel better about themselves in general.

The change may sound relatively small, but it's likely to have significant consequences for the broad subset of Facebook users that aren't individual people: media companies, small businesses, big brands, and everyone else who has come to see Facebook's News Feed as an essential way to reach audiences and customers. In a post yesterday, CEO Mark Zuckerberg said the pages managed by those businesses are likely to reach far fewer people in 2018.

"As we roll this out, you'll see less public content like posts from businesses, brands, and media," he wrote. "And the public content you see more will be held to the same standard -- it should encourage meaningful interactions between people."

He added: "Now, I want to be clear: by making these changes, I expect the time people spend on Facebook and some measures of engagement will go down. But I also expect the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and our business over the long term too."


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  • (Score: 2, Insightful) by anubi on Wednesday January 17 2018, @04:36AM

    by anubi (2828) on Wednesday January 17 2018, @04:36AM (#623445) Journal

    I guess I see Facebook/Twitter kinda like a hangout place in the mall. Lotsa people seem to like it. But there is nothing much there for me.

    I'd rather hang out here. You guys and me at least share some experiences in common. There, well, do I really give a damn what some girl wore to a prom? Or who is going with who? The kind of stuff that goes on over there is not my cup of tea. Everyone spilling their personal life all over the internet, and expect me to as well? I just don't think that way. That stuff bores the shit out of me, and I really don't wanna bore others with such insignificant trivia either.

    I have nothing against them, Facebook or Twitter. But any visit is short lived. I have not registered for either, so I am quite restricted.

    I can definitely see why "social" people like it. For the same reason every woman I have ever known was addicted to the telephone.

    --
    "Prove all things; hold fast that which is good." [KJV: I Thessalonians 5:21]
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