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posted by Fnord666 on Wednesday January 17 2018, @07:20AM   Printer-friendly
from the chips-on-the-table dept.

Ford Motor Company plans to substantially increase its investment in electric vehicles:

Ford Motor Co's plan to double its electrified vehicle spending is part of an investment tsunami in batteries and electric cars by global automakers that now totals $90 billion and is still growing, a Reuters analysis shows.

That money is pouring in to a tiny sector that amounts to less than 1 percent of the 90 million vehicles sold each year and where Elon Musk's Tesla Inc, with sales of only three models totaling just over 100,000 vehicles in 2017, was a dominant player.

[...] "We're all in," Ford Motor Executive Chairman Bill Ford Jr said of the company's $11 billion investment, announced on Sunday at the North American International Auto Show in Detroit. "The only question is, will the customers be there with us?"

[...] Investments in electrified vehicles announced to date include at least $19 billion by automakers in the United States, $21 billion in China and $52 billion in Germany.

Also at CNBC.

Related: Ford Pumps Cash Into Company Creating Maps for Self-Driving Cars
Ford Invests in Michigan's Autonomous Car Testing Grounds


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  • (Score: 0) by Anonymous Coward on Wednesday January 17 2018, @05:21PM

    by Anonymous Coward on Wednesday January 17 2018, @05:21PM (#623664)

    Hard to believe that was the whole message at Ford -- since most of what Tesla has built is for the high end luxury market. And Ford primarily makes pickups and other trucks.

    I'm assuming that Ford's product mix will continue to be based (for the most part) on what is selling...and that is trucks (sadly--I personally like cars, sitting lower, less rolling and pitching, etc).