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YouTube is shaving off more of the smaller channels from its monetization program:
YouTube is tightening the rules around its partner program and raising the requirements that a channel/creator must meet in order to monetize videos. Effective immediately, to apply for monetization (and have ads attached to videos), creators must have tallied 4,000 hours of overall watch time on their channel within the past 12 months and have at least 1,000 subscribers. YouTube will enforce the new eligibility policy for all existing channels as of February 20th, meaning that channels that fail to meet the threshold will no longer be able to make income from ads.
Previously, the standard for joining YouTube's Partner Program was 10,000 public views — without any specific requirement for annual viewing hours. This change will no doubt make it harder for new, smaller channels to reach monetization, but YouTube says it's an important way of buying itself more time to see who's following the company's guidelines and disqualify "bad actors."
[...] The new, stricter policy comes after Logan Paul, one of YouTube's star creators and influencers, published a video that showed a dead body in Japan's Aokigahara forest. Last week, YouTube kicked Paul off its Google Preferred ad program and placed his YouTube Red original programming efforts on hold.
Anyone under 1,000 subscribers and 4,000 total hours watched annually would probably be making a pittance anyway. This change could allow YouTube to put more human eyes on the unruly but popular channels, so it can censor suicide forest vlogs (NSFW) in record time.
Today Youtube sent out the following message to a number of customers:
Today we are announcing changes to the YouTube Partner Program (YPP). While our goal remains to keep the YPP open to as many channels as possible, we recognize we need more safeguards in place to protect creator revenue across the YouTube ecosystem.
Under the new eligibility requirements announced today, your YouTube channel, [Name] is no longer eligible for monetization because it doesn't meet the new threshold of 4,000 hours of watchtime within the past 12 months and 1,000 subscribers. As a result, your channel will lose access to all monetization tools and features associated with the YouTube Partner Program on February 20, 2018 unless you surpass this threshold in the next 30 days. Accordingly, this email serves as 30 days notice that your YouTube Partner Program terms are terminated.
Apparently niche content and low volume community channels, is not as profitable as hosting porn.
Who knew?
Previously: YouTube Changes its Partner Program -- Channels Need 10k Views for Adverts
Related: YouTube's "Ad-Friendly" Content Policy may Push one of its Biggest Stars off the Site
Google Fails to Stop Major Brands From Pulling Ads From YouTube
In Attempt to Achieve YouTube Stardom, Woman Accidentally Kills Her Boyfriend
YouTube Cracks Down on Weird Content Aimed at Kids
1600 Vine Street
(Score: 4, Insightful) by iru on Thursday January 18 2018, @01:05PM (5 children)
The whole “top YouTuber fucks up therefore we will punish the small guys” logic makes no sense.
(Score: 0) by Anonymous Coward on Thursday January 18 2018, @02:06PM (3 children)
so who is logan paul? is he the northern equivalent of that aussie with the knife?
yeah i guess I can search for it but fuck i have no concept who this clown is and why I'd care he isnt making money anymore for a website that probably needs a login filter so that most of this shit is prevented anyway.
it is no longer what it used to be in 2008. it got googled
(Score: 2) by DannyB on Thursday January 18 2018, @02:56PM
Yep. Where do these people come from? I never heard of them. I don't care about them. Yet they become big news. Thrust in front of my face. First PewDiePie now Logan Paul. They don't do anything valuable or educational. No links to GitHub. No demos. No parts lists or instructions. Nothing cool to see that makes my jaw drop in awe.
To transfer files: right-click on file, pick Copy. Unplug mouse, plug mouse into other computer. Right-click, paste.
(Score: 2) by Webweasel on Thursday January 18 2018, @06:40PM (1 child)
The kids know who he is.
My son (14) linked me to his "2017 year wrap" video. I got 2 seconds in and closed the tab with a big NOPE!
Twats like that are not aimed at you, they are aimed at kids. Which makes even less sense as kids don't have money... so how the fuck does the advertising pay off?
Priyom.org Number stations, Russian Military radio. "You are a bad, bad man. Do you have any other virtues?"-Runaway1956
(Score: 2) by maxwell demon on Thursday January 18 2018, @07:57PM
Kids have parents. And parents have money.
The Tao of math: The numbers you can count are not the real numbers.
(Score: 2) by DannyB on Thursday January 18 2018, @09:47PM
It makes sense. Or it makes cents.
YouTube wants to look like a "good" space for advertisers to promote their junk. Advertisers, at least their marketdroids are sometimes more conservative about what kind of advertising space looks like a good place to invest money to get eyeballs. Or are those eyeballs worth getting?
Wot!?!?!? This place is full of people watching video gamers, skateboarders, hikers and related low life criminal activities? Cat videos. Urban exploders. Making metal castings of ant colonies by pouring in molten metal.
But when you look at what dreck is on cable tv (last I checked which was years ago) that probably doesn't look like such a great advertising space either.
To transfer files: right-click on file, pick Copy. Unplug mouse, plug mouse into other computer. Right-click, paste.