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posted by Fnord666 on Wednesday January 31 2018, @03:41PM   Printer-friendly
from the darwin-award-candidates dept.

Teenagers Are Still Eating Tide Pods, But Don't Expect A Product Redesign

If you've never seen it, a Tide Pod looks like a little rounded packet, white with two separate swirls of blue and orange liquid. To be clear, a Tide Pod is laundry detergent heavily concentrated into a single packet, meant to dissolve in water and clean a single load of laundry. But these days, it's a dare — an Internet meme, in which teenagers try to eat Tide Pods as a "challenge." The trend picked up in December, but the pace of poisonings is still getting worse. So far in January alone, poison control centers have received 134 reports of "intentional exposures" to laundry packets, Tide or others. That's compared with 53 cases the American Association of Poison Control Centers reported for all of 2017, mostly involving teenagers.

[...] Designs like this are never willy-nilly, says Chris Livaudais, executive director of the Industrial Designers Society of America. The process starts by studying the habits of a potential user to find ways to make their life better in some way. In this case, the condensed formula does away with a heavy jug and the need for measurement.

[...] The colors are already associated with liquid detergent, Livaudais says. And the swirls "might imply how active the ingredients are and how well it would do the washing job."

Jones says the swirls were indeed a design choice — indicating that the pod brings together three ingredients (cleaning, stain-fighting and brightening, he says). The pod is transparent because customers have told Tide they like to know what they're putting into the wash with their clothes.

Livaudais says industrial designers spend a lot of time mulling best and worst case scenarios for the use of products. But if someone knowingly chooses to misuse them? "That's completely out of our hands," he says.

National Poison Help hotline: 1-800-222-1222.


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  • (Score: 2) by acid andy on Wednesday January 31 2018, @05:34PM (4 children)

    by acid andy (1683) on Wednesday January 31 2018, @05:34PM (#631032) Homepage Journal

    Nah we still need labels to give some indication of how toxic something is. Freak accidents can happen to anyone. Substances can flick into your mouth while you're working or maybe when you're half awake first thing in the morning you don't notice that someone used your coffee mug to measure out detergent. Or a substance gets on your hands and you forget and eat something or touch your lips without washing them. And if you're careful enough to avoid that now, what about when you're old and your mental faculties are deteriorating?

    Hopefully most household products aren't toxic enough to be much of an issue in the scenarios I gave, but still, the information needs to be there. There are probably other things that can happen that I haven't foreseen as well.

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  • (Score: 0) by Anonymous Coward on Wednesday January 31 2018, @07:52PM (2 children)

    by Anonymous Coward on Wednesday January 31 2018, @07:52PM (#631127)
    Yup. Always remember to wash your hands between using the sore muscle rub and taking a piss.
    • (Score: 2) by acid andy on Wednesday January 31 2018, @08:03PM (1 child)

      by acid andy (1683) on Wednesday January 31 2018, @08:03PM (#631133) Homepage Journal

      Yeah ditto with cutting very hot chillis.

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      If a cat has kittens, does a rat have rittens, a bat bittens and a mat mittens?
      • (Score: 1, Informative) by Anonymous Coward on Thursday February 01 2018, @03:20PM

        by Anonymous Coward on Thursday February 01 2018, @03:20PM (#631492)

        ^^^ #1 most important safety tip in the whole thread here!

  • (Score: 2) by Grishnakh on Wednesday January 31 2018, @08:23PM

    by Grishnakh (2831) on Wednesday January 31 2018, @08:23PM (#631150)

    I agree. I'm sure these things already have warning labels, and these teenagers are still stupid enough to eat them anyway.