According to The Guardian, one of world’s biggest advertisers — Unilever — says it will avoid platforms that ‘create division’. It further threatens to take its ad purchases off Facebook and Google, if they cannot reign in hate and protect children. Their chief marketing officer says their online spending sometimes is "little better than a swamp in terms of its transparency".
If this finally is it, I say good riddance to surveillance capitalism.
(Score: 4, Insightful) by VLM on Tuesday February 13 2018, @01:11PM (1 child)
Translation into English is someone's tired of paying lots of money for meaningless clicks and likes from bot farms.
Unilever is a supermarket monopoly that literally owns about half the brands at my local supermarket, possibly more. My point being why would I buy a pint of ice cream merely because some bot farm in China clicked like on a Ben and Jerrys purchased promoted post?
(Score: 1, Interesting) by Anonymous Coward on Tuesday February 13 2018, @06:14PM
Yep. That's it right there. They and many others are tired of throwing their money away. All they needed was a little push.