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How Close are we to Peak Social Media?

posted by martyb on Tuesday February 13 2018, @11:18AM   Printer-friendly
from the hit-the-hate-button dept.

An Anonymous Coward writes:

According to The Guardian, one of world’s biggest advertisers — Unilever — says it will avoid platforms that ‘create division’. It further threatens to take its ad purchases off Facebook and Google, if they cannot reign in hate and protect children. Their chief marketing officer says their online spending sometimes is "little better than a swamp in terms of its transparency".

If this finally is it, I say good riddance to surveillance capitalism.

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  • (Score: 2) by arslan on Tuesday February 13 2018, @11:37PM

    by arslan (3462) on Tuesday February 13 2018, @11:37PM (#637335)

    Large concentrated platform may go away, replaced by more smaller ones where a particular social circle deems currently hip, but social media itself won't. It will also open up opportunities for aggregators.

    So "surveillance capitalism" will not go away as long as the govies can strong-arm organizations. If they can do it to large behemoths like FB and Google, they can sure as hell do it to small ones - heck I wouldn't put it past them that they have a hand in pushing toward this direction of smaller players.

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