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posted by martyb on Wednesday February 14 2018, @01:22AM   Printer-friendly
from the ActiveX-2.0 dept.

Google wants you to be able to book a flight without exiting an email:

Google is bringing its Accelerated Mobile Pages (AMP) capabilities to email today through a developer preview for Gmail. The feature, called AMP for Email, will allow developers to make emails "more interactive and engaging." Google envisions the feature to be beneficial to users because developers can embed widgets in emails that are constantly up-to-date and include actionable functions that work without leaving your inbox. Google's existing AMP webpages are an emerging standard for webpages that load radically faster than regular mobile pages.

AMP for Email is open-source so developers can freely play around with the capabilities and use them to their advantage. Companies developing features for AMP for Email include Pinterest, Booking.com, and Doodle. Google says the AMP for Email feature will allow you to do things like RSVP to events, browse and interact with content, or fill out forms without leaving an email. For example, Google says if a contractor wants to schedule a meeting with you but isn't able to see your calendar, they'll contact you about availability. With AMP for Email, you could respond interactively through a form without ever leaving the email client.

Accelerated Mobile Phishing:

Some observers believe AMP allows more effective phishing attempts. One serious flaw, noted by tech writer Kyle Chayka, is that disreputable parties who misuse AMP (as well as Facebook's similar Instant Articles) enable junk websites to share many of the same visual cues and features found on legitimate sites. "All publishers end up looking more similar than different. That makes separating the real from the fake even harder," said Chayka.

Also at Google and TechCrunch.


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  • (Score: 0) by Anonymous Coward on Wednesday February 14 2018, @02:56PM

    by Anonymous Coward on Wednesday February 14 2018, @02:56PM (#637606)

    wow you have a lot of dependencies for services I haven't even tried to use. i tend to look up my route before I go and take a printout that I can refer to. I have a foldable paper map in case I am lost and my batteries are dead or dying. sometimes that battery power is best saved for an emergency call.

    either you make a lot of decisions on the fly and engage in no actual planning prior to your trip, or you need a self-driving car, or are in sales or something and have to try to make heroic sales pitches in a fairly dynamic schedule. which is like making decisions on the fly and having no actual plan besides 'sell'.