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posted by martyb on Wednesday February 14 2018, @01:22AM   Printer-friendly
from the ActiveX-2.0 dept.

Google wants you to be able to book a flight without exiting an email:

Google is bringing its Accelerated Mobile Pages (AMP) capabilities to email today through a developer preview for Gmail. The feature, called AMP for Email, will allow developers to make emails "more interactive and engaging." Google envisions the feature to be beneficial to users because developers can embed widgets in emails that are constantly up-to-date and include actionable functions that work without leaving your inbox. Google's existing AMP webpages are an emerging standard for webpages that load radically faster than regular mobile pages.

AMP for Email is open-source so developers can freely play around with the capabilities and use them to their advantage. Companies developing features for AMP for Email include Pinterest, Booking.com, and Doodle. Google says the AMP for Email feature will allow you to do things like RSVP to events, browse and interact with content, or fill out forms without leaving an email. For example, Google says if a contractor wants to schedule a meeting with you but isn't able to see your calendar, they'll contact you about availability. With AMP for Email, you could respond interactively through a form without ever leaving the email client.

Accelerated Mobile Phishing:

Some observers believe AMP allows more effective phishing attempts. One serious flaw, noted by tech writer Kyle Chayka, is that disreputable parties who misuse AMP (as well as Facebook's similar Instant Articles) enable junk websites to share many of the same visual cues and features found on legitimate sites. "All publishers end up looking more similar than different. That makes separating the real from the fake even harder," said Chayka.

Also at Google and TechCrunch.


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  • (Score: 2) by darkfeline on Wednesday February 14 2018, @06:31PM (3 children)

    by darkfeline (1030) on Wednesday February 14 2018, @06:31PM (#637732) Homepage

    If you want to rant, I'd prefer you not rant at me. Your post does not even mention AMP at all, so I'm not sure how it is relevant to the discussion.

    You hate HTML emails, knowing that HTML emails are in widespread use. Okay.

    How does that make AMP worse? All that means is that you'll be getting HTML emails with less worse formatting, which you will continue to not read.

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  • (Score: 1) by Arik on Wednesday February 14 2018, @07:37PM (2 children)

    by Arik (4543) on Wednesday February 14 2018, @07:37PM (#637814) Journal
    "Your post does not even mention AMP at all, so I'm not sure how it is relevant to the discussion"

    As a direct refutation of your sophistry.

    "You hate HTML emails, knowing that HTML emails are in widespread use. Okay."

    No, I *despise* HTML emails, can you not read?

    And what kind of mental damage makes you think that the second half of the first sentence is in any way relevant to anything? Are you really stupid enough to think that anything in wide use must be good?

    "which you will continue to not read."

    Yes, I will continue to screen them out, nonetheless other people exist and their lack of technical expertise really should not result in them being reduced to digital slavery. But because of trash like this, that's exactly what happens to them. Can you not imagine someone's interest in the world going beyond their own immediate, personal needs?
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    • (Score: 2) by Wootery on Thursday February 15 2018, @11:29AM (1 child)

      by Wootery (2341) on Thursday February 15 2018, @11:29AM (#638188)

      "You hate HTML emails, knowing that HTML emails are in widespread use. Okay."

      No, I *despise* HTML emails, can you not read?

      Is that really your idea of a cutting retort?

      http://www.thesaurus.com/browse/despise [thesaurus.com]

      • (Score: 1) by Arik on Thursday February 15 2018, @04:36PM

        by Arik (4543) on Thursday February 15 2018, @04:36PM (#638278) Journal
        I'm sorry if no one ever taught you how to use a thesaurus properly. The words they list as 'synonyms' will carry overlapping or related meanings, but they're still individual words with individual meanings. A good writer can use it as a resource when he's searching for the right word, "it's not x but that's close, so look up x in the thesaurus and start trying words from that list." Notice that you can't just grab anything from the list and plop it in (though that's a common freshman mistake) but you have to *consider* each word individually for fit in the context.

        In the case of despise and hate, for instance, they're very different words with very different meanings, though both may be taken to imply a very strong dislike, that's where the resemblance ends.

        To *despise* something is not to be filled with hatred for it, but rather to be filled with *contempt* and/or *repugnance.* To hold something in *contempt* means to have evaluated and found it to be without worth, below consideration. To find something to be *repugnant* means to have evaluated and found it in conflict with, incompatible with, fundamental values and decency. Neither of these words can be adequately represented as merely 'hate.'

        (This has been a PSA from the "English, do you speak it?" Foundation for Literacy.)
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