SoylentNews is people
SoylentNews
from the what-could-possibly-go-wrong? dept.
We've got great news this week for nation-state employees tasked with using social media to spark a class war in previously stable democracies! Facebook is patenting technology to decide if its users are upper, middle or working class -- without even using the usual marker for social class: an individual's income (the patent considers this a benefit).
Facebook's patent plan for "Socioeconomic Group Classification Based on User Features" uses different data sources and qualifiers to determine whether a user is "working class," "middle class," or "upper class." It uses things like a user's home ownership status, education, number of gadgets owned, and how much they use the internet, among other factors. If you have one gadget and don't use the internet much, in Facebook's eyes you're probably a poor person.
Facebook's application says the algorithm is intended for use by "third parties to increase awareness about products or services to online system users." Examples given include corporations and charities.
(Score: 2) by idiot_king on Thursday February 15 2018, @04:10AM (1 child)
It was only a matter of time until American Capitalism became a character of itself.
Zizek has been right for decades now. Why doubt his wise words?
(Score: 1, Insightful) by Anonymous Coward on Thursday February 15 2018, @05:11AM
It's sad that this is what is considered "innovation" today: how to better monetize people and serve them more relevant advertisements. It's dehumanizing, and really a shame that these presumably smart people can't put their minds to solving the higher goals of humanity. If they categorized morality into a class, I think Zuck would get an awful grade.