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posted by Fnord666 on Thursday February 15 2018, @07:51PM   Printer-friendly
from the that's-a-nice-ad-you-have-there dept.

Critics wary as Google's Chrome begins an ad crackdown

On Thursday, Google will begin using its Chrome browser to eradicate ads it deems annoying or otherwise detrimental to users. It just so happens that many of Google's own most lucrative ads will sail through its new filters. The move, which Google first floated back in June, is ostensibly aimed at making online advertising more tolerable by flagging sites that run annoying ads such as ones that auto-play video with sound. And it's using a big hammer: Chrome will start blocking all ads — including Google's own — on offending sites if they don't reform themselves.

There's some irony here, given that Google's aim is partly to convince people to turn off their own ad-blocking software. These popular browser add-ons deprive publishers (and Google) of revenue by preventing ads from displaying.

Google vice president Rahul Roy-Chowdhury wrote in a blog post that the company aims to keep the web healthy by "filtering out disruptive ad experiences."

But the company's motives and methods are both under attack. Along with Facebook, Google dominates the online-advertising market; together they accounted for over 63 percent of the $83 billion spent on U.S. digital ads last year, according to eMarketer. Google is also virtually synonymous with online search, and Chrome is the most popular browser on the web, with a roughly 60 percent market share. So to critics, Google's move looks less like a neighborhood cleanup than an assertion of dominance.

Is this Google's antitrust moment? (Is this a recycled comment?)

Previously: Google Preparing to Filter "Unacceptable Ads" in 2018
Google Chrome to Begin Blocking "Non-Compliant Ads" on Feb. 15


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  • (Score: 2) by bzipitidoo on Thursday February 15 2018, @09:13PM (1 child)

    by bzipitidoo (4388) on Thursday February 15 2018, @09:13PM (#638444) Journal

    ADS THAT AREN'T ANNOYING? SURE. IT'S POSSIBLE FOR ALL CAPS NOT TO BE ANNOYING. IT'S EVEN POSSIBLE FOR BLINKING TEXT NOT TO BE AGGRAVATING. IT'S MORE LIKELY THAN PIGS FLYING.

    AND NOW A MESSAGE FROM OUR SPONSORS: YOUR WINDOWS COMPUTER IS INFECTED WITH A VIRUS. SO IS YOUR BRAIN. IT'S LIKE TOXOPLASMA GONDII, ONLY IT MAKES YOU LIKE ADS INSTEAD OF CATS.

    Starting Score:    1  point
    Karma-Bonus Modifier   +1  

    Total Score:   2  
  • (Score: 2) by requerdanos on Friday February 16 2018, @12:21AM

    by requerdanos (5997) Subscriber Badge on Friday February 16 2018, @12:21AM (#638548) Journal

    SURE. IT'S POSSIBLE

    Well! At least we agree.