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OEMs aren't just connecting cars for the fun of it; the idea is to actually improve their customers' experience with the cars. But right now, we're still missing an actual killer app—and to be honest, data on how many customers renew those cell contracts for their vehicles. A survey out this week from Solace that polled 1,500 connected car owners found that they still don't really trust the technology.
[...] But the bit of Solace's survey I found most interesting was the widespread ignorance regarding data collection. Only 38 percent of connected car drivers knew that their cars could store personally identifiable information [PII] about them, with 48 percent unaware this was the case. And that's important because that PII is being viewed as a goldmine.
[...] "[The fuel companies] want to offer you more than fuel," [Ben] Volkow said. "Many times, the fuel stations are also interested in anonymized data—why do some people always stop, do they take whatever's available or a specific brand, places to build new stations, and so on."
What's more, unlike selling cars, selling data is a high-margin business—between 80- and 90-percent profit. "A big part of the investment is already done," he said. "The databases are built, SIMs and modems are in the cars; they've crossed the Rubicon."
[...] Volkow thinks that drivers will be happy to share this data, as long as they get some value out of it, like free servicing or micropayments per mile traveled. But he also thinks consumer education is vital. "People tend to be more demanding when it comes to cars; they don't think of them as the same as mobile devices. You have to convince them there's a benefit," he told me.
Source: ArsTechnica
(Score: 2) by Arik on Saturday February 24 2018, @03:51AM (3 children)
It's almost as if you didn't realize that simply having cops does nothing at all to reduce the causes of negligent driving?
Oh, what's that? Genuine retard. Geeze, sorry, carry on then good chap!
If laughter is the best medicine, who are the best doctors?
(Score: 1) by anubi on Saturday February 24 2018, @06:49AM
Somebody did something bad. A car was involved. You know where. You know approximately when. You do not know who.
Database query: Give me list of all cars in this spot between these times.
Helps narrow down the search quite a bit... eh?
"Prove all things; hold fast that which is good." [KJV: I Thessalonians 5:21]
(Score: 2) by RS3 on Saturday February 24 2018, @07:37AM (1 child)
Arik, I think you completely missed bob_super's point. He was being sardonic (mostly). He was mocking the tracking and excessive policing by pointing out the absurd justifications being given for govt. heavy-handedness.
(Score: 4, Funny) by aristarchus on Saturday February 24 2018, @09:10AM
Super_bob? Unheard of! Unlikely! Was he not rather being sarcastic? Or possibly pedantic? Or suasively sardine-ic? Something is fishy.