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OEMs aren't just connecting cars for the fun of it; the idea is to actually improve their customers' experience with the cars. But right now, we're still missing an actual killer app—and to be honest, data on how many customers renew those cell contracts for their vehicles. A survey out this week from Solace that polled 1,500 connected car owners found that they still don't really trust the technology.
[...] But the bit of Solace's survey I found most interesting was the widespread ignorance regarding data collection. Only 38 percent of connected car drivers knew that their cars could store personally identifiable information [PII] about them, with 48 percent unaware this was the case. And that's important because that PII is being viewed as a goldmine.
[...] "[The fuel companies] want to offer you more than fuel," [Ben] Volkow said. "Many times, the fuel stations are also interested in anonymized data—why do some people always stop, do they take whatever's available or a specific brand, places to build new stations, and so on."
What's more, unlike selling cars, selling data is a high-margin business—between 80- and 90-percent profit. "A big part of the investment is already done," he said. "The databases are built, SIMs and modems are in the cars; they've crossed the Rubicon."
[...] Volkow thinks that drivers will be happy to share this data, as long as they get some value out of it, like free servicing or micropayments per mile traveled. But he also thinks consumer education is vital. "People tend to be more demanding when it comes to cars; they don't think of them as the same as mobile devices. You have to convince them there's a benefit," he told me.
Source: ArsTechnica
(Score: 4, Interesting) by NotSanguine on Saturday February 24 2018, @08:32AM (4 children)
I hear you MDC. I don't like being tracked either, so I do what little I can to minimize it.
Also, I just don't care what (almost) everyone else thinks about me or anything else.
But I don't tell them I don't want to be tracked. I tell them "it's against my religion." That usually elicits a chuckle and then they shut up and ring up my purchases.
I don't regard it as a problem at all, yours, mine or theirs, as it doesn't impact me in the slightest. You see, I'm not a cashier, so there's little chance of me being one that services you.
To answer your question, I'd probably get pretty tired of having to go to court all the time to testify against the cashiers for assault.
Do your consider "To know that I'm being tracked makes that paranoia far worse." to be a problem? If so, do you view it as your problem, their problem, someone else's problem, some combination of those or something else?
No, no, you're not thinking; you're just being logical. --Niels Bohr
(Score: 3, Informative) by MichaelDavidCrawford on Saturday February 24 2018, @10:10AM (1 child)
I expect that if I didn't have Schizoaffective Disorder I wouldn't care about being tracked. Many linux fanbois dislike being tracked because that's the Libertarian way to feel, but I don't share that attitude.
I have to take great care to avoid becoming symptomatic. None of my medicines are completely effective; sometimes they stop working at all.
When my paranoia gets really bad I experience visual hallucinations in which I see cops everywhere. I call them "The Thought Police". My deepest fear [warplife.com] is that I will become unable to distinguish real cops from hallucinations, and if so I might try to defend myself from them.
That's commonly known as "Officer Assisted Suicide" as well as "Suicide By Cop". My deepest fear is commonly the deepest fear of law enforcement officers.
I once went to the Emergency Room because I was losing my ability to distinguish the two. The emergency room doc said all the shrinks were gone, and that I should return on Monday. I explained in vivid detail what was likely to happen if I really had to wait.
He paged a resident who took an hour to drive from Halifax to Truro. She showed up in a scandalous red cocktail dress, high heels and black fishnet stockings. She told me to increase the dosage of Risperdal. I told her I had tried that on my own but was too sedated. She told me to split the doses between morning and bedtime. That worked quite well.
Yes I Have No Bananas. [gofundme.com]
(Score: 0) by Anonymous Coward on Saturday February 24 2018, @05:25PM
Well, I do not have your described disorder. And I can speak for a lot of people -- we don't want to be tracked, not by the government, and not by companies looking to sell our data repeatedly so they can advertise to us better to try to get us to buy more things.
Some of us just want to be left alone, but privacy is turning out to be the most expensive of luxuries that few will be able to afford.
(Score: 0) by Anonymous Coward on Saturday February 24 2018, @08:16PM (1 child)
I just say no. It works every time. No explanation necessary.
(Score: 0) by Anonymous Coward on Saturday February 24 2018, @08:37PM
Nancy Reagan, is that you?