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Lawmakers in Georgia removed a $38 million tax exemption for jet fuel from tax-cut legislation on Thursday in a move that will punish Atlanta-based Delta Air Lines.
Republicans vowed to remove the exemption after the airline cut ties with the National Rifle Association (NRA).
Georgia's Lt. Gov. Casey Cagle (R), who is also running for governor, had threatened to kill any tax legislation that benefits Delta after the company's decision to end a discount program for NRA members.
[...] "I will kill any tax legislation that benefits @Delta unless the company changes its position and fully reinstates its relationship with @NRA," Angle tweeted earlier this week.
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Georgia Denies Delta Tax Break After Airline Cuts Ties With NRA
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The Official Colorado State Vegetable is now the "state legislator".
(Score: 1, Interesting) by Anonymous Coward on Saturday March 03 2018, @11:14AM
These "partnerships" are all about marketing. Companies like Delta partner with membership organizations so they can get access to the very detailed membership demographic information. Targeted ads - as direct mail, emails, or inserts in membership information packages - allow for planting the seeds of brand loyalty.
These "special offers just for <your organization's name here>" make the members feel as though they are benefiting from their membership in the organization. Since it often can take many "touches" to bring in new customers, the company offering the special discount wants to take advantage of the known target audience with tailored ads.
The NRA isn't unique in this kind of arrangement. As you noted, the AARP does this with just about any company it can. Any memebership organization will take advantage of these partnerships because it generates fees and costs them nothing. Alumni associations are desirable organizations for partner companies to work with due to the allegiance many alum have with their alma mater.
The NRA's members' response to Delta shows that they feel as though they are losing something (even if only 13 NRA memebers actually took advantage of the discount in 2017). The members want to feel "special" even if they don't use the benefits offered.