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Google to Sell Zagat to The Infatuation, an Upstart Review Site
When Google agreed to buy Zagat for $151 million nearly seven years ago, the technology giant intended to bring the restaurant review empire into the digital age.
Now ownership of Zagat will change again — into the hands of an upstart restaurant review company that has harnessed smartphone apps, an Instagram hashtag and a texting recommendation service as parts of its path to growth.
That company, The Infatuation, announced on Monday that it would buy Zagat from Google. It did not disclose the amount.
"How often does an iconic brand like Zagat become available?" Chris Stang, a co-founder of The Infatuation and its chief executive, said in a telephone interview. "When you think about its history and what Zagat means to so many people, it's a huge opportunity."
Also at TechCrunch.
(Score: 2) by frojack on Tuesday March 06 2018, @10:32PM
Its only because Google ignored Zagat that Yelp stole a march on them. So I suspect the buyer got a good deal.
Now if Google would just step into the telephone number documentation market and put all those crap reverse-phone number look up scams out of business that would be great.
Nothing I hate more than trying to find out who called me, only to find the ALLEGED answer hidden behind some revenue seeking paywall. Google had a start at this many years ago but abandoned it because unlisted number we getting captured/reported.
No, you are mistaken. I've always had this sig.