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Google to Sell Zagat to The Infatuation, an Upstart Review Site
When Google agreed to buy Zagat for $151 million nearly seven years ago, the technology giant intended to bring the restaurant review empire into the digital age.
Now ownership of Zagat will change again — into the hands of an upstart restaurant review company that has harnessed smartphone apps, an Instagram hashtag and a texting recommendation service as parts of its path to growth.
That company, The Infatuation, announced on Monday that it would buy Zagat from Google. It did not disclose the amount.
"How often does an iconic brand like Zagat become available?" Chris Stang, a co-founder of The Infatuation and its chief executive, said in a telephone interview. "When you think about its history and what Zagat means to so many people, it's a huge opportunity."
Also at TechCrunch.
(Score: 4, Interesting) by frojack on Tuesday March 06 2018, @11:11PM (4 children)
Well, they don't, apparently.
What ever means they used to use to rate eateries is going out the window in favor of the App approach under new management.
And with that comes the rat-work of the competitors savaging the competition, the loud mouthed lout who got tossed out, and the woman who's pissed because her husband made eyes at the wait staff.
To get rid of that mess you just about have to dumb it down, get rid of the extensive verbiage in reviews all together.
Maybe go with simple ratings, perhaps down to the menu item level, and let the averages take over.
No, you are mistaken. I've always had this sig.
(Score: 4, Interesting) by c0lo on Tuesday March 06 2018, @11:39PM (3 children)
Maybe that's just me, but after having a good time and unwind in a restaurant, the last thing in my mind is to open the mobile and rate the experience - this is what I was trying to get away from, right? The next day may be too late for a review, the event is already in the past, I may or may not even remember to do it.
On the other side, if having a bad experience, I might be tempted to give a negative rating right away
https://www.youtube.com/watch?v=aoFiw2jMy-0 https://soylentnews.org/~MichaelDavidCrawford
(Score: 4, Touché) by bob_super on Tuesday March 06 2018, @11:59PM (1 child)
> the event is already in the past, I may or may not even remember to do it
If you didn't extensively detail your diner on social media, did it actually happen?
(Score: 3, Funny) by c0lo on Wednesday March 07 2018, @12:34AM
That the quux of the matter! The fscking tip of the ice-cube!!
https://www.youtube.com/watch?v=aoFiw2jMy-0 https://soylentnews.org/~MichaelDavidCrawford
(Score: 2) by FatPhil on Wednesday March 07 2018, @06:53AM
That reminds me, I've got a dozen new English pubs from the UK to review from my trip there in January. I have photos, and reviews of all the beers I drank, and also some souvenirs (a hoodie from a brewpub, for example) to help remind me, so it should be easy.
Great minds discuss ideas; average minds discuss events; small minds discuss people; the smallest discuss themselves