Google to Sell Zagat to The Infatuation, an Upstart Review Site
When Google agreed to buy Zagat for $151 million nearly seven years ago, the technology giant intended to bring the restaurant review empire into the digital age.
Now ownership of Zagat will change again — into the hands of an upstart restaurant review company that has harnessed smartphone apps, an Instagram hashtag and a texting recommendation service as parts of its path to growth.
That company, The Infatuation, announced on Monday that it would buy Zagat from Google. It did not disclose the amount.
"How often does an iconic brand like Zagat become available?" Chris Stang, a co-founder of The Infatuation and its chief executive, said in a telephone interview. "When you think about its history and what Zagat means to so many people, it's a huge opportunity."
Also at TechCrunch.
(Score: 2) by takyon on Tuesday March 06 2018, @11:47PM (2 children)
When you go to your next few non-chain restaurants, look for a Zagat sticker or plaque near the door.
I've seen them, but I can see how its influence has waned as Yelp and others have taken over. Even the user reviews included with Google Maps are probably more relevant to people.
Next to die: the Michelin Guide [wikipedia.org].
[SIG] 10/28/2017: Soylent Upgrade v14 [soylentnews.org]
(Score: 2) by insanumingenium on Wednesday March 07 2018, @12:52AM
bribesroyalty payments.(Score: 2) by quietus on Thursday March 08 2018, @01:25PM