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Google to Sell Zagat to The Infatuation, an Upstart Review Site
When Google agreed to buy Zagat for $151 million nearly seven years ago, the technology giant intended to bring the restaurant review empire into the digital age.
Now ownership of Zagat will change again — into the hands of an upstart restaurant review company that has harnessed smartphone apps, an Instagram hashtag and a texting recommendation service as parts of its path to growth.
That company, The Infatuation, announced on Monday that it would buy Zagat from Google. It did not disclose the amount.
"How often does an iconic brand like Zagat become available?" Chris Stang, a co-founder of The Infatuation and its chief executive, said in a telephone interview. "When you think about its history and what Zagat means to so many people, it's a huge opportunity."
Also at TechCrunch.
(Score: 3, Interesting) by bob_super on Wednesday March 07 2018, @12:04AM (2 children)
> in the age of yelp?
Go ahead and tell me which Yelp reviews are the family, cousins, friends, competitors, building owners, delivery guy...
Frojack/Colo below also have examples of inherent bias of the reviews. And that's assuming that Yelp really did stop racketing people for optimized reviews.
I'll take the printed guide over Yelp any day. It might not be fully neutral, but it ain't the cesspool that Yelp is.
(Score: 2) by insanumingenium on Wednesday March 07 2018, @12:47AM (1 child)
When did you buy your last Zagat guide? Shit quality or no, I know that I personally just try to filter the readily available sources.
(Score: 2) by takyon on Wednesday March 07 2018, @01:49AM
This is key. Sure, IMDB, Amazon, Yelp, etc. may have a lot of bad, paid, and fake reviews. But once you develop bad review literacy, you can cut through the bullshit, look for consistent patterns, and get to the key details.
Luckily, eating at a poor quality restaurant is not (usually) a matter of life and death.
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