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Google Sells Off Zagat to Another Restaurant Review Company

posted by martyb on Tuesday March 06 2018, @08:35PM   
from the now-I'm-getting-hungry dept.

takyon writes:

Google to Sell Zagat to The Infatuation, an Upstart Review Site

When Google agreed to buy Zagat for $151 million nearly seven years ago, the technology giant intended to bring the restaurant review empire into the digital age.

Now ownership of Zagat will change again — into the hands of an upstart restaurant review company that has harnessed smartphone apps, an Instagram hashtag and a texting recommendation service as parts of its path to growth.

That company, The Infatuation, announced on Monday that it would buy Zagat from Google. It did not disclose the amount.

"How often does an iconic brand like Zagat become available?" Chris Stang, a co-founder of The Infatuation and its chief executive, said in a telephone interview. "When you think about its history and what Zagat means to so many people, it's a huge opportunity."

Also at TechCrunch.

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Original Submission

• Re:Zagat business (Score: 2) by FatPhil on Wednesday March 07 2018, @06:53AM

  by FatPhil (863) <reversethis-{if.fdsa} {ta} {tnelyos-cp}> on Wednesday March 07 2018, @06:53AM (#648908) Homepage

  I review a lot of pubs around Europe, and I always review them the day after I'm there, sometimes a week later. It's the memories that stay with you that are the important ones.
  
  That reminds me, I've got a dozen new English pubs from the UK to review from my trip there in January. I have photos, and reviews of all the beers I drank, and also some souvenirs (a hoodie from a brewpub, for example) to help remind me, so it should be easy.

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