The Guardian mentions that the Gold Coast council in Australia, where next month's Commonwealth Games are hosted, will use a new city WiFi service to harvest Facebook data from visitors.
The data mining, which the council says is legal and will be used to help the city market itself to tourists, relies on visitors using their Facebook accounts to log into a new high-speed WiFi service. Users who object to sharing their Facebook data can still access the free WiFi, but the speed will be much slower and downloads restricted.
The city switched on the wifi service in the tourist hubs of Surfers Paradise, Southport and Broadbeach on Tuesday, 15 days ahead of the Games opening ceremony. It spent $5m to build its own infrastructure for the Games due to concerns about the speed and rollout of the national broadband network.
A city spokeswoman insisted the council would only make "limited use" of the data it mined from tourists. She insisted data would not be shared with "other agencies" although reports about tourist activity based on the information could be made available to the tourism sector "and other sectors as appropriate".
"The most important information is about country of origin, to better understand the use by overseas tourists, who are one of the primary target groups for the service," the spokeswoman said.
"The city will be able to understand patterns of demand and use, including how many people are accessing the service, times of day and the amounts of data used. It will also be very useful for understanding numbers during events and seasonal effects."
(Score: 2) by MostCynical on Thursday March 22 2018, @09:26AM (3 children)
so, is he value the facebook-limked marketing/personality insights, and/or the location/marketing opportunities to be fed into the feeds, or something else?
If the first two, facebook is essential. If the "something else", then maybe they can still extract data (value) from "free" wifi.
"I guess once you start doubting, there's no end to it." -Batou, Ghost in the Shell: Stand Alone Complex
(Score: 3, Interesting) by c0lo on Thursday March 22 2018, @09:47AM (2 children)
Some info on behaviour can be inferred from the location and the WiFI point can offer a vague idea about the location (less capability for triangulation than mobile protocols, I believe). Yes, the MAC address is useful as an ID, but capturing it doesn't require a special packet sniffer;even a consumer grade WiFI router can tell you what MACs are connected.
The actual identity and nationality of the user can only be gathered from FB (or any site that stores enough personal info and discloses it to an App).
https://www.youtube.com/watch?v=aoFiw2jMy-0 https://soylentnews.org/~MichaelDavidCrawford
(Score: 4, Insightful) by MostCynical on Thursday March 22 2018, @09:57AM (1 child)
So, just like shopping centres and anywhere else offering "free" wifi, there is no value without the facebook login for promoted "likes" in your friends' feeds, and ads in the post-login screen, with some datamining about behaviour from facebook.
I suspect the games organisers will offer free wifi at a bit-better-than-the-original-plan "low speed" and accept they only get ads on login/fine print screens, and the only data available depends on people giving them a real email address.
"I guess once you start doubting, there's no end to it." -Batou, Ghost in the Shell: Stand Alone Complex
(Score: 2) by Sarasani on Thursday March 22 2018, @02:37PM
A somewhat relevant quote (albeit about facial recognition) from the book "The Aisles Have Eyes" by Joseph Turow:
(Emphasis mine)