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posted by janrinok on Saturday March 31 2018, @02:24AM   Printer-friendly
from the start-of-the-end dept.

From the NY Times: "The Windows era at Microsoft, long in eclipse, is officially history. Microsoft said on Tuesday that it was splitting up its Windows engineering team and that the leader of its Windows business was leaving."

Microsoft is ready for a world beyond Windows

"We want to move from people needing Windows to choosing Windows, to loving Windows. That is our bold goal," said Microsoft CEO Satya Nadella three years ago. At the time, Microsoft was unveiling more details about Windows 10, and surprising people with technologies like the HoloLens headset. It was an exciting time of opportunity and optimism that had Microsoft betting on people loving Windows so much that Windows 10 would be running on 1 billion devices within three years. Neither wager worked out — which is fine, because Windows as we know it is no longer critical to Microsoft's future success.

Microsoft announced a new reorganization yesterday. It's the fourth major shuffle inside the company over the past five years, and the most significant of Nadella's tenure. Microsoft is splitting Windows across the company, into different parts. Terry Myerson, a 21-year Microsoft veteran, is leaving the company and his role as Windows chief. The core development of Windows is being moved to a cloud and AI team, and a new team will take over the "experiences" Windows 10 users see like apps, the Start menu, and new features. There's a lot of shuffling going on, but Nadella's 1,300 word memo leaves little doubt over the company's true future: cloud and AI.


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  • (Score: 3, Interesting) by Apparition on Saturday March 31 2018, @06:40AM (1 child)

    by Apparition (6835) on Saturday March 31 2018, @06:40AM (#660750) Journal

    Their business is selling Windows 10, Office, OneDrive, and Azure subscriptions to businesses and government agencies. Oh, and XBox Live subscriptions to gamers. What's better for the company? Selling new versions of Windows and Office every three years, or selling monthly subscriptions at $10, $20, or $30 per user?

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  • (Score: 2) by Spamalope on Saturday March 31 2018, @10:19AM

    by Spamalope (5233) on Saturday March 31 2018, @10:19AM (#660800) Homepage

    Selling family plan Windows rentals *cough* subscriptions *cough* with each feature being an in app purchase+rental per device. Devices can be user locked to require transfer fees (possibly marketed as a cloud data transfer service). Working from home can be restricted + rented via forcing cloud storage via Office365 then requiring access licenses per device.

    Looks like a neat racket. Adobe loves it so far. Of course, for the photography I do they've fostered a quickly growing market of alternatives which is great.