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posted by Fnord666 on Saturday March 31 2018, @09:11PM   Printer-friendly
from the manna dept.

Submitted via IRC for AndyTheAbsurd

Gone are the heady days of cashiers asking if you want your order "supersized."

Not only has the infamous upgrade gone by the wayside, but cashiers at fast-food restaurants are becoming increasingly uncommon. McDonald's started rolling out ordering kiosks at its US locations in 2015, and the chain hasn't looked back since: by 2020, most of its 14,000 locations will have kiosks installed.

Panera Bread has also committed to digital ordering. Admittedly, when I first tried it in 2015, I found it had decidedly dystopian vibes. But it ended up being a fairly pleasant and painless experience.

A recent poll conducted by Business Insider's partner MSN suggests that diners aren't big fans of automated kiosks: 78% of customers said they would be less inclined to go to a restaurant that has automated ordering kiosks.

The popular narrative is that kiosks and mobile ordering are here to take jobs and hours away from underpaid cashiers, ultimately saving companies money in the face of rising labor costs — but the data suggests that isn't true. It may be true for some, but most chains are simply reallocating labor behind the scenes. And with such a tight labor market, many chains are struggling to hire and retain customer-facing employees.

Americans don't seem too threatened by automation in general. Nationally, only 21% of responders to MSN's poll believe their job may one day be done by machines. And restaurants like automated ordering for its increased accuracy and efficiency as more chains look towards cashless options.

But for now, a question remains: are kiosks, in fact, better for customers?

Source: Business Insider


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  • (Score: 2) by frojack on Saturday March 31 2018, @10:39PM (6 children)

    by frojack (1554) on Saturday March 31 2018, @10:39PM (#660979) Journal

    Great for McDonald's, but every restaurant doesn't serve bog standard dishes and you eat at the same place every day.

    I'd hate this to be everywhere. I'd like to ask a question about a meal, have it changed up perhaps. get that dressing on the side, find out if I can have Halibut instead of Cod , get an opinion of A is better than B, decide to share a dish with the wife, or find out how long the house Merlow has been opened.

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  • (Score: 3, Informative) by takyon on Saturday March 31 2018, @10:55PM

    by takyon (881) <takyonNO@SPAMsoylentnews.org> on Saturday March 31 2018, @10:55PM (#660986) Journal

    If you limit that kind of ordering to fast food, "fast casual" (Chipotle, Panera Bread, etc.) and anything under or possibly including "Macaroni Grill" type places, that would probably cover a lot of ground still leave plenty of fancy restaurants you could go to staffed by real humans. Not to mention buffets.

    I tried to look for some stats on the size of restaurant industry ($799 billion in 2017?) vs. fast food places, and found these hot trends [npd.com]:

    The Future Is Now - The importance of Millennials and Gen Zs will accelerate the foodservice industry’s need to be more innovative, as these cohorts are always looking for that “experience,” something new and different. Without innovation, operators will fall out of the consideration set and risk being overlooked by a large portion of the U.S. population.

    Personal Choice Reigns - To stay current and relevant in this overcrowded restaurant marketplace, operators need to serve the foods people crave and be willing to customize according to consumers’ personal choices. In 2017, more restaurant operators will offer digital menu options, which will enable consumers to customize their orders.

    [...] Technology - Mobile ordering will grow exponentially. Domino’s is a prime example of the opportunity that exists with this technology. The chain has been on the leading edge of creating ways for customers to place their orders using numerous platforms. This is convenience at its best. Look for many restaurant operators to follow suit and capitalize on this growth opportunity.

    Delivery - Third-party providers will continue on a growth path. These third-party delivery services, like Grubhub, Amazon, and DoorDash, are becoming competitors to traditional delivery options. Taking advantage of the increasing popularity of delivery will provide restaurant operators with another avenue to drive traffic.

    You decide whether they are talking about the restaurant industry as a whole. Previous link says full service restaurant visits declined by 2%, while fast food sales are growing [nrn.com]: "Taco Bell (4 percent), McDonald’s (3.9 percent in the U.S.), Wendy’s (3.2 percent) and Burger King (3 percent)".

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  • (Score: 1) by tftp on Saturday March 31 2018, @11:06PM

    by tftp (806) on Saturday March 31 2018, @11:06PM (#660990) Homepage
    High end restaurants will be providing these services as long as there is demand. Most of the discussion here is about fast food places, where you have to shout your order to the cashier over the roaring music, he mishears you, you mishear him, and you learn about it at the office, when you unwrap the food. The cashier there is an unnecessary bottleneck. The same cannot be said about waiters in good restaurants, as those places aim not only to feed you, but also to please and entertain you.
  • (Score: 0) by Anonymous Coward on Sunday April 01 2018, @12:02AM

    by Anonymous Coward on Sunday April 01 2018, @12:02AM (#661001)

    I'd hate this to be everywhere. I'd like to ask a question about a meal, have it changed up perhaps. get that dressing on the side, find out if I can have Halibut instead of Cod , get an opinion of A is better than B, decide to share a dish with the wife, or find out how long the house Merlow has been opened.

    I hate to be the one to break this to you, but you're not going to be able to get that level of service at McDonalds. You'll have to go to Der Wienerschnitzel (and not the drive-thru).

  • (Score: 2) by FatPhil on Sunday April 01 2018, @10:32AM (2 children)

    by FatPhil (863) <{pc-soylent} {at} {asdf.fi}> on Sunday April 01 2018, @10:32AM (#661101) Homepage
    > Merlow

    really?
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    • (Score: 0) by Anonymous Coward on Sunday April 01 2018, @05:05PM

      by Anonymous Coward on Sunday April 01 2018, @05:05PM (#661188)

      definitely classy, must be a midwestern chicago vintage?

    • (Score: 2) by Gaaark on Monday April 02 2018, @12:56AM

      by Gaaark (41) on Monday April 02 2018, @12:56AM (#661289) Journal

      Merlin's Muggle brother?

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