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from the lenticular-holograms-but-on-the-internet dept.
Submitted via IRC for fyngyrz
It's a new type of display, enabled by a "multi-view" pixel. Unlike traditional pixels, each of which emit one color of light in all directions, Misapplied Sciences says its pixel can send different colors of light in tens of thousands or even millions of directions.
They call it a "magic pixel."
"Multiple people can be looking at the same pixel at the same time, and yet perceive a completely different color," said Albert Ng, the company's CEO and co-founder. "That's each individual pixel. Then, we can create displays by having arrays of these multi-view pixels, and we can control the colors of light that each pixel sends. After coordinating all those light rays together, we can form images at different locations."
The result: a display that lets many different people see completely different content on the same screen, simultaneously. When combined with location technology and sensors, similar to those already embedded in a smartphone, the company says this content can be targeted in real time from public displays to specific locations, people and objects, essentially following them in three-dimensional space as they move through the world.
(Score: 0) by Anonymous Coward on Thursday April 05 2018, @08:07AM (2 children)
So, is there actually new science behind it, or is it some optics trick they applied? This fires my "too good to be true" senses, especially when I see the targetted advertisement application for this (although it would be very beneficial for the tech to be applied at large). The traffic example is pretty useful as well though.
If this tech is real, I would love to have some shares of that company.
(Score: 1) by anubi on Thursday April 05 2018, @08:37AM
Its gonna be fun designing the drivers for this... both electronic and software. The bandwidth, especially if motion is involved, is going to be through the roof.
I do wonder though if they can make it bidirectional, or use as a camera, to make the proverbial all seeing eye.
"Prove all things; hold fast that which is good." [KJV: I Thessalonians 5:21]
(Score: 0) by Anonymous Coward on Thursday April 05 2018, @06:36PM
Very little technical detail. It sounds to me like they are using DMDs and calculating at which angle they need to set the mirrors.