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posted by chromas on Thursday April 05 2018, @07:28AM   Printer-friendly
from the lenticular-holograms-but-on-the-internet dept.

Submitted via IRC for fyngyrz

It's a new type of display, enabled by a "multi-view" pixel. Unlike traditional pixels, each of which emit one color of light in all directions, Misapplied Sciences says its pixel can send different colors of light in tens of thousands or even millions of directions.

They call it a "magic pixel."

"Multiple people can be looking at the same pixel at the same time, and yet perceive a completely different color," said Albert Ng, the company's CEO and co-founder. "That's each individual pixel. Then, we can create displays by having arrays of these multi-view pixels, and we can control the colors of light that each pixel sends. After coordinating all those light rays together, we can form images at different locations."

The result: a display that lets many different people see completely different content on the same screen, simultaneously. When combined with location technology and sensors, similar to those already embedded in a smartphone, the company says this content can be targeted in real time from public displays to specific locations, people and objects, essentially following them in three-dimensional space as they move through the world.

Source: https://www.geekwire.com/2018/breakthrough-parallel-reality-display-technology-promises-personalize-world-without-goggles/


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  • (Score: 3, Interesting) by cubancigar11 on Thursday April 05 2018, @11:46AM (4 children)

    by cubancigar11 (330) on Thursday April 05 2018, @11:46AM (#662875) Homepage Journal

    The first thing that came into my mind was coupling this with eye tracking technology. That really opens up a whole new level of use-cases. Imaging having a single big screen in a shopping-mall. The moment you come under the camera's view, your eye start to get tracked, and you are delivered personalised options - you can have your own menu, you do your own shopping - and the very same moment the person next to you is doing the same thing but has his own personalised menu. Imagine your monitor delivering porn exactly to that straight line between your eyes and the pixel you are focusing on. Since the tech is talking about 'millions' of directions', if it really is possible, then there is almost no way for anyone else to know what you are seeing. This is awesome! If it is really what it sounds like!

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  • (Score: 2) by takyon on Thursday April 05 2018, @12:13PM (1 child)

    by takyon (881) <reversethis-{gro ... s} {ta} {noykat}> on Thursday April 05 2018, @12:13PM (#662885) Journal

    I haven't had the chance to use VR with eye tracking, but I'm interested to see how much that can help with foveated rendering.

    For desktop monitors or a laptop though, the eyes would be further away than a sensor used in a VR headset, and would have to handle multiple pairs of eyes (maybe up to 3 people).

    Another use case: person sitting next to you on the airplane spies on you seemingly reading boring classified documents, but actually you are watching hardcore pornography for a hands-free orgasm. Wait, maybe I got that backwards.

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    • (Score: 2) by cubancigar11 on Friday April 06 2018, @08:12AM

      by cubancigar11 (330) on Friday April 06 2018, @08:12AM (#663329) Homepage Journal

      That's the use case I had in mind. If it becomes reality, prepare to have your privacy trampled by everyone who you owe anything. If I my understanding of tech adoption is not off-the-mark, this type of monitor is going to replace older/current type of monitors and then everyone is going to monitor what you are doing all the time.

  • (Score: 2) by Freeman on Thursday April 05 2018, @03:18PM

    by Freeman (732) on Thursday April 05 2018, @03:18PM (#662960) Journal

    You say innovation, I say Dystopian.

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  • (Score: 3, Interesting) by Osamabobama on Thursday April 05 2018, @05:05PM

    by Osamabobama (5842) on Thursday April 05 2018, @05:05PM (#663006)

    There is going to be a limit to the angular resolution, or how small an area the image can be restricted to. This sounds similar to phased array radar, where interference between array elements can sharpen the far-field beamwidth, but only to a point. Array size limits the beam angle, and having each pixel being a different array would certainly limit the size.

    On the other hand, the article did mention being able to see different pictures from each eye, so perhaps the physical limits already exceed the practical limits.

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