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from the lenticular-holograms-but-on-the-internet dept.
Submitted via IRC for fyngyrz
It's a new type of display, enabled by a "multi-view" pixel. Unlike traditional pixels, each of which emit one color of light in all directions, Misapplied Sciences says its pixel can send different colors of light in tens of thousands or even millions of directions.
They call it a "magic pixel."
"Multiple people can be looking at the same pixel at the same time, and yet perceive a completely different color," said Albert Ng, the company's CEO and co-founder. "That's each individual pixel. Then, we can create displays by having arrays of these multi-view pixels, and we can control the colors of light that each pixel sends. After coordinating all those light rays together, we can form images at different locations."
The result: a display that lets many different people see completely different content on the same screen, simultaneously. When combined with location technology and sensors, similar to those already embedded in a smartphone, the company says this content can be targeted in real time from public displays to specific locations, people and objects, essentially following them in three-dimensional space as they move through the world.
(Score: 0) by Anonymous Coward on Thursday April 05 2018, @09:50PM
I'm not sure what tech they're using here, but I've seen people using micro-lens grids in front of an LCD screen to make it show different views at different angles, which was used as a 3D display demo. The tech is simple... the catch is that the pixel density you need is multiplied by the number of different angles you want it visible from, which is a good way to actually use the display tech that will let you make 8k+ screens which are getting past the useful resolution for TV/monitors (still need better resolution for good VR).