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from the I-can-help-if-you-give-me-your-PIN dept.
Predicting an eventual upturn in the sagging smartphone market, research director Ranjit Atwal told The Reg that while artificial intelligence has proven key to making phones more useful by removing friction from transactions, AI required more permissive use of data to deliver. An example he cited was Uber "knowing" from your calendar that you needed a lift from the airport.
"Today there an no good use cases for AI - it's just an enhancement of what we do on a phone. We're thinking ahead a few years, when AI can start to remove friction between us and the phone." This can be done by automating mundane tasks - such as ordering an Uber - but that will require users to share data with services they trust.
Another example Atwal cited was renewing house and car insurance. "If you haven't changed your car insurance there should be easier and more effective ways of doing that. But that only happens if you share your data."
That seems a tall order today. Since news broke that Cambridge Analytica used of [sic] Facebook data it should not have been able to access, Facebook has been on the end of the backlash for its permissive data sharing. And not just Facebook. Gay hookup service Grindr was found to be sharing medical information - including their HIV status - with third parties.
[...] "By 2020, AI capabilities on smartphones will offer a more intelligent digital persona on the device. Machine learning, biometrics and user behaviour will improve the ease of use, self-service and frictionless authentications. This will allow smartphones to be more trusted than other credentials, such as credit cards, passports, IDs or keys," Atwal concludes.
Putting the pieces together, then: if AI is to transform efficiency, and this transformation requires plenty of consumer data, and the data is valuable, then there are some interesting sums to be done. How much is your calendar worth? Will it be profitable for the likes of Uber to pay you for that data in order to get your business?
(Score: 5, Insightful) by cockroach on Saturday April 07 2018, @08:47PM (3 children)
What a giant pile of turd.
... so let's use it push advertisement?
If I haven't changed my car insurance then maybe I'm happy with my current car insurance. Now get your filthy hands off my data.
(Score: 1, Insightful) by Anonymous Coward on Saturday April 07 2018, @09:07PM
You only think you're happy with your car insurance. Why don't you leave these types of decisions to the professionals (you know, like professional
scam artistsadvertisers).Data
wantsneeds to be free.(Score: -1, Spam) by Anonymous Coward on Saturday April 07 2018, @09:16PM
The man's obscenely long legs puttered forth without regard to the woman's safety, coalescing into a massive data bank of trustees. The woman, having become one with the very concept of silence, would never be seen again.
(Score: 5, Interesting) by acid andy on Saturday April 07 2018, @09:20PM
Yes and the insurance industry is desperately antiquated. They might offer a web based quote but then still insist on a long phone call to finalize it, often repeated annually. It's not a shortage of tech that stops it being easy, it's their industries own stone age rules and practices. But why should they innovate when they get easy money pouring in?
If a cat has kittens, does a rat have rittens, a bat bittens and a mat mittens?