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posted by janrinok on Saturday April 07 2018, @08:29PM   Printer-friendly
from the I-can-help-if-you-give-me-your-PIN dept.

Predicting an eventual upturn in the sagging smartphone market, research director Ranjit Atwal told The Reg that while artificial intelligence has proven key to making phones more useful by removing friction from transactions, AI required more permissive use of data to deliver. An example he cited was Uber "knowing" from your calendar that you needed a lift from the airport.

"Today there an no good use cases for AI - it's just an enhancement of what we do on a phone. We're thinking ahead a few years, when AI can start to remove friction between us and the phone." This can be done by automating mundane tasks - such as ordering an Uber - but that will require users to share data with services they trust.

Another example Atwal cited was renewing house and car insurance. "If you haven't changed your car insurance there should be easier and more effective ways of doing that. But that only happens if you share your data."

That seems a tall order today. Since news broke that Cambridge Analytica used of [sic] Facebook data it should not have been able to access, Facebook has been on the end of the backlash for its permissive data sharing. And not just Facebook. Gay hookup service Grindr was found to be sharing medical information - including their HIV status - with third parties.

[...] "By 2020, AI capabilities on smartphones will offer a more intelligent digital persona on the device. Machine learning, biometrics and user behaviour will improve the ease of use, self-service and frictionless authentications. This will allow smartphones to be more trusted than other credentials, such as credit cards, passports, IDs or keys," Atwal concludes.

Putting the pieces together, then: if AI is to transform efficiency, and this transformation requires plenty of consumer data, and the data is valuable, then there are some interesting sums to be done. How much is your calendar worth? Will it be profitable for the likes of Uber to pay you for that data in order to get your business?


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  • (Score: 2) by c0lo on Monday April 09 2018, @01:05AM

    by c0lo (156) Subscriber Badge on Monday April 09 2018, @01:05AM (#664109) Journal

    When it comes to propaganda services, absolutely.
    I would hire Putin's team over Cambridge Analytica every time.

    --
    https://www.youtube.com/watch?v=aoFiw2jMy-0 https://soylentnews.org/~MichaelDavidCrawford
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