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posted by janrinok on Wednesday April 18 2018, @10:50PM   Printer-friendly
from the squabbles dept.

AMD calls out NVIDIA's partner program, G-Sync 'gamer taxes':

A promotional push by NVIDIA has apparently tied up PC builders, and raised the ire of its competitor AMD. The current leader in the graphics card market, NVIDIA has apparently developed a GeForce Partner Program (GPP) that it claims exists to "ensure that gamers have full transparency into the GPU platform and software they're being sold, and can confidently select products that carry the NVIDIA GeForce promise."

But according to AMD, that vague explanation hides an attempt to elbow competition out of high-profile system lines. A recent report by HardOCP suggests that for PC builders to be a part of the program (with access to combined marketing efforts, bundles and rebate offers) they have to exclusively align their gaming brand with NVIDIA's GeForce hardware (and not AMD's Radeon). Things came to a head yesterday when ASUS suddenly announced a new gaming line, AREZ, that apparently exists only to keep AMD Radeon-powered PCs out of its well-known ROG gaming equipment. With AMD out of the way, the ROG line can join NVIDIA's GPP.

Also at Digital Trends, Tom's Hardware, and Notebookcheck.


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  • (Score: 3, Insightful) by tibman on Wednesday April 18 2018, @11:47PM (7 children)

    by tibman (134) Subscriber Badge on Wednesday April 18 2018, @11:47PM (#668758)

    It's an anti competitive move. It doesn't help gamers at all. That being said, i can't find a liquid cooled AMD Vega 64 for a decent price anywhere. Don't think i ever will : / 1,200$ for a high end liquid cooled card is 400$ too much (1080Ti and Vega both).

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  • (Score: 4, Informative) by takyon on Wednesday April 18 2018, @11:56PM (6 children)

    by takyon (881) <takyonNO@SPAMsoylentnews.org> on Wednesday April 18 2018, @11:56PM (#668762) Journal

    And you can blame the cryptocash-thirsty miners for that.

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    • (Score: 2) by frojack on Thursday April 19 2018, @12:13AM (3 children)

      by frojack (1554) on Thursday April 19 2018, @12:13AM (#668766) Journal

      They (all of the manufacturers) seem to have been caught flat footed on the demand, either that or its the old artificial scarcity ploy all over again.

      That Ploy always ends when someone else enters the market, maybe samsung, or someone else, with a chip custom tailored to miners at a quarter of the price. Then there will be a fire sale.

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    • (Score: 5, Insightful) by MichaelDavidCrawford on Thursday April 19 2018, @12:21AM

      by MichaelDavidCrawford (2339) Subscriber Badge <mdcrawford@gmail.com> on Thursday April 19 2018, @12:21AM (#668769) Homepage Journal

      Don't blame me - I use an ASIC rig.

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    • (Score: 0) by Anonymous Coward on Thursday April 19 2018, @05:55PM

      by Anonymous Coward on Thursday April 19 2018, @05:55PM (#669186)

      no, you can blame these completely incompetent chip makers. we're at conspiracy levels of unresponsiveness here and you want to blame the buyers? get outta heah!