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The Brave browser's basic attention token (BAT) technology is designed to let advertisers pay publishers. Brave users also will get a cut if they sign up to see ads.
Brave developed the basic attention token (BAT) as an alternative to regular money for the payments that flow from advertiser to website publishers. Brave plans to use BAT more broadly, though, for example also sending a portion of advertising revenue to you if you're using Brave and letting you spend BAT for premium content like news articles that otherwise would be behind a subscription paywall.
Most of that is in the future, though. Today, Brave can send BAT to website publishers, YouTubers and Twitch videogame streamers, all of whom can convert that BAT into ordinary money once they're verified. You can buy BAT on your own, but Brave has given away millions of dollars' worth through a few promotions. The next phase of the plan, though, is just to automatically lavish BAT on anyone using Brave, so you won't have to fret that you missed a promotional giveaway.
"We're getting to the point where we're giving users BAT all the time. We don't think we'll run out. We think users should get it," CEO and former Firefox leader Brendan Eich said. "We're going to do it continually."
The BAT giveaway plan is an important new phase in Brave's effort to salvage what's good about advertising on the internet -- free access to useful or entertaining services like Facebook, Google search and YouTube -- without downsides like privacy invasion and the sorts of political manipulations that Facebook partner Cambridge Analytica tried to enable.
(Score: 5, Insightful) by edIII on Monday April 23 2018, @10:49PM (1 child)
You can't have an Ad-blocking browser that also serves ads. It's an adware version of anti-ad technology, which just another way to say that it's a militarized browser designed to protect a single advertising platform, while strategically denying all opponents the ability to operate in the same market.
What we need is a browser that will reliably funnel micropayments in a 100% anonymous fashion (designed for anonymity from the start) to the publishers. I wouldn't mind purchasing 100$ worth of this new cryptocurrency, if it was parceled out by my browser and then delivered to the web publishers I enjoy.
Brave is one man's attempt to completely corner and control all Internet advertising for himself, not an attempt to bring safety, security, and ad-free browsing to the people.
Technically, lunchtime is at any moment. It's just a wave function.
(Score: 2) by realDonaldTrump on Tuesday April 24 2018, @09:55AM
Google wants that, Facebook wants that. If they merge, maybe, probably, they'll get it. It's called a monopoly, everybody wants it. Somebody will get it. Maybe Brendan will get it, he's a smart guy. I just want it to go to AMERICANS. So we can keep the jobs in our Country!