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The Brave browser's basic attention token (BAT) technology is designed to let advertisers pay publishers. Brave users also will get a cut if they sign up to see ads.
Brave developed the basic attention token (BAT) as an alternative to regular money for the payments that flow from advertiser to website publishers. Brave plans to use BAT more broadly, though, for example also sending a portion of advertising revenue to you if you're using Brave and letting you spend BAT for premium content like news articles that otherwise would be behind a subscription paywall.
Most of that is in the future, though. Today, Brave can send BAT to website publishers, YouTubers and Twitch videogame streamers, all of whom can convert that BAT into ordinary money once they're verified. You can buy BAT on your own, but Brave has given away millions of dollars' worth through a few promotions. The next phase of the plan, though, is just to automatically lavish BAT on anyone using Brave, so you won't have to fret that you missed a promotional giveaway.
"We're getting to the point where we're giving users BAT all the time. We don't think we'll run out. We think users should get it," CEO and former Firefox leader Brendan Eich said. "We're going to do it continually."
The BAT giveaway plan is an important new phase in Brave's effort to salvage what's good about advertising on the internet -- free access to useful or entertaining services like Facebook, Google search and YouTube -- without downsides like privacy invasion and the sorts of political manipulations that Facebook partner Cambridge Analytica tried to enable.
(Score: 2) by requerdanos on Tuesday April 24 2018, @12:49AM (1 child)
At lunchtime today, I took a car to a local chain auto parts store because the "Check Engine" light is on. The store provides the free service of connecting their OBDII computer and telling you what code(s) are indicated by the light.
They don't know me. I didn't buy anything. It wasn't even my car; I was taking the car on behalf of someone else.
When I got home, I had an email from a different chain auto parts store (where I have bought things in the past) with the subject line: "[First-Name], check engine light on?" and offering *their* similar free service.
Maybe it's a total coincidence. But I was pretty creeped out. It was not a "happy promotional experience." Seemed more like stalking.
(Score: 2, Offtopic) by realDonaldTrump on Tuesday April 24 2018, @09:40AM
EMAIL was a big problem for Crooked Hillary. She lost very badly because of it. And when we lock her up it'll become a bigger problem for her. And it's a problem for me. Folks ask for my EMAIL address, I tell them "no." I tell them I don't do EMAIL. But it comes anyway. So much comes! Big waste of my secretary's time.