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posted by martyb on Wednesday May 02 2018, @07:48AM   Printer-friendly
from the mutant-money dept.

Hasbro Picks Up Power Rangers, Other Saban Entertainment Assets, for $522 Million

Toymaker Hasbro, Inc. announced on Tuesday said it would acquire Saban's Power Rangers and other entertainment assets in a cash-and-stock deal valued at $522 million.

The transaction also includes other properties including "My Pet Monster," "Popples," "Julius Jr.," "Luna Petunia" and "Treehouse Detectives." Hasbro and Saban brands previously announced a $22 million master toy licensing agreement set to begin next year.

Hasbro will pay nearly $230 million in cash and issue $270 [million] in Hasbro common stock for the assets. The sale is expected to [close] during the second quarter of 2018.

The Power Rangers franchise, first started in 1993 by Haim Saban, is one of the longest-running live-action kids series. It has now spawned a number of movies including last year's Lionsgate picture, which grossed $142 million globally.

Hasbro's financials were recently hurt by the demise of Toys "R" Us.

Haim Saban.

Also at Deadline, CNBC, and The Hollywood Reporter.


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  • (Score: 0) by Anonymous Coward on Wednesday May 02 2018, @03:31PM

    by Anonymous Coward on Wednesday May 02 2018, @03:31PM (#674605)

    This was discussed back when PR started in the 90s. It was just the rubber robot/monster suits of the Sentai series, along with the costumed Sentai versions, using America actors and scenes for their alter-egos.

    Reading this article I am curious what benefits Hasbro would get from what I assume is incomplete licensing. Are they also buying a share of the Sentai holdings? Do they have some locked licensing terms for future Sentai series?

    Also random trivia: what do Evil Dead and Power Rangers have in common? They were both once directed by Sam Raimi, who now directs Marvel's Agents of SHIELD :D