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posted by janrinok on Thursday May 03 2018, @01:53PM   Printer-friendly
from the but-they-have-created-another-company dept.

"Cambridge Analytica, the marketing research company at the heart of the Facebook data breach, is shutting down, according to reports. Parent company, SCL Group, said it was shutting its U.S. offices during a Wednesday conference call with employees." foxnews.com/tech/2018/05/02/cambridge-analytica-shutting-down-reports-say.html

Cambridge Analytica denied the accusations levied against it by Facebook and others, but said it could not correct the "unfounded accusations," even as it hired Queen's Counsel Julian Malins to conduct an independent investigation into the company's practices surrounding its political activities.

"Despite Cambridge Analytica’s unwavering confidence that its employees have acted ethically and lawfully, which view is now fully supported by Mr. Malins’ report, the siege of media coverage has driven away virtually all of the Company’s customers and suppliers," the company added in the release. "As a result, it has been determined that it is no longer viable to continue operating the business, which left Cambridge Analytica with no realistic alternative to placing the Company into administration."


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  • (Score: 1, Insightful) by Anonymous Coward on Thursday May 03 2018, @02:58PM (1 child)

    by Anonymous Coward on Thursday May 03 2018, @02:58PM (#675089)

    If I needed that service, the notoriety would be a feature. Similarly, I would choose Blackwater if I felt that some people needed killing.

    It's not like ValueJet, which actually failed and thus needed to change their name. Cambridge Analytica succeeded, and the people unhappy with that are not customers.

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  • (Score: 4, Insightful) by bob_super on Thursday May 03 2018, @05:24PM

    by bob_super (1357) on Thursday May 03 2018, @05:24PM (#675159)

    They failed at staying discreet. People using their services do not want the bad publicity of being associated with that name.

    That dealer still has the good product, but he had to change his car and distribution point to reduce visibility and protect his customers.