SoylentNews is people
SoylentNews
posted by
martyb
on Monday May 28 2018, @04:07PM
from the all-his-books-are-banned-in-my-country dept.
from the all-his-books-are-banned-in-my-country dept.
Jakob Nielsen and his group have long documented that advertising in online media carries a cost in terms of usability. A recent longitudinal study quantifies the effect.
Summary: Increased advertising caused a 2.8% drop in use of an Internet service. The full magnitude of the lost business was only clear after a full year.
We have long documented that advertising in online media carries a user-experience cost:
- Users find many online advertising techniques highly annoying — that attitude has remained constant since we first reported it in 2004.
- Because online ads are so irritating, users have evolved banner blindness as a defense mechanism to reduce this annoyance. (Also a finding that has remained true for decades, meaning that it's not likely to change anytime soon.)
- Even worse (from a web-design perspective), ads poison the well for honest designers seeking to boost the visual design of useful page elements: anything with an overly fancy look may be unjustly taken for an ad and also ignored by users.
[...] Reference
Jason Huang, David H. Reiley, and Nickolai M. Riabov (April 21, 2018): Measuring Consumer Sensitivity to Audio Advertising: A Field Experiment on Pandora Internet Radio. Available at https://davidreiley.com/papers/PandoraListenerDemandCurve.pdf (warning: PDF file).
From: Annoying Online Ads Do Cost Business.
This discussion has been archived.
No new comments can be posted.
Annoying Online Ads Do Cost Business
|
Log In/Create an Account
| Top
| 45 comments
| Search Discussion
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.
The Official Colorado State Vegetable is now the "state legislator".
(Score: 4, Funny) by Ethanol-fueled on Monday May 28 2018, @04:43PM (5 children)
Maybe that must be why you beat Hillary. Maybe when Hillary runs again in 2020, she will know how to beat you. And she will, this time. It is her turn!
(Score: 0) by Anonymous Coward on Monday May 28 2018, @04:55PM (2 children)
Quit being so stupid. If you can.
(Score: 0) by Anonymous Coward on Monday May 28 2018, @05:18PM
Whoooooosh
(Score: 2) by Runaway1956 on Monday May 28 2018, @05:24PM
You should eat your own dogfood. https://en.wikipedia.org/wiki/Eating_your_own_dog_food [wikipedia.org]
(Score: 2, Troll) by realDonaldTrump on Monday May 28 2018, @04:57PM
Crooked Hillary Clinton is the worst (and biggest) loser of all time. She just can’t stop, which is so good for the Republican Party. Hillary, get on with your life and give it another try in 2 years!
(Score: 0) by Anonymous Coward on Monday May 28 2018, @10:21PM
Hillary Clinton is a modern day William Jennings Bryan.
In 1896, He Lost [wikipedia.org].
In 1900, He Lost [wikipedia.org] again.
Then, in 1908, He Lost [wikipedia.org], finally.
Presumably the D team Got Over It after the 3rd try.