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posted by
martyb
on Monday May 28 2018, @04:07PM
from the all-his-books-are-banned-in-my-country dept.
from the all-his-books-are-banned-in-my-country dept.
Jakob Nielsen and his group have long documented that advertising in online media carries a cost in terms of usability. A recent longitudinal study quantifies the effect.
Summary: Increased advertising caused a 2.8% drop in use of an Internet service. The full magnitude of the lost business was only clear after a full year.
We have long documented that advertising in online media carries a user-experience cost:
- Users find many online advertising techniques highly annoying — that attitude has remained constant since we first reported it in 2004.
- Because online ads are so irritating, users have evolved banner blindness as a defense mechanism to reduce this annoyance. (Also a finding that has remained true for decades, meaning that it's not likely to change anytime soon.)
- Even worse (from a web-design perspective), ads poison the well for honest designers seeking to boost the visual design of useful page elements: anything with an overly fancy look may be unjustly taken for an ad and also ignored by users.
[...] Reference
Jason Huang, David H. Reiley, and Nickolai M. Riabov (April 21, 2018): Measuring Consumer Sensitivity to Audio Advertising: A Field Experiment on Pandora Internet Radio. Available at https://davidreiley.com/papers/PandoraListenerDemandCurve.pdf (warning: PDF file).
From: Annoying Online Ads Do Cost Business.
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Annoying Online Ads Do Cost Business
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Fascinating is a word I use for the unexpected.
-- Spock, "The Squire of Gothos", stardate 2124.5
(Score: 2) by MichaelDavidCrawford on Monday May 28 2018, @05:40PM (1 child)
Neither his donate link nor mine yielded the desired response
My Give Me A Link box doesn't work either
All of these are denoted as Calls To Action in the advertising biz.
If your ad doesn't come right out and shout Buy Now! Don't Delay! many who would otherwise be happy to purchase your wares won't know that they're expected to fork over their money
Stefan recommends http://davetaor.com [davetaor.com] 's blog. mr taylors call to action Stefan told me this morning is "Buy Me A Coffee"
For me to buy a grande pikes with a tip for the barista is three clams so that's just what I'll ask for
That is, it will shortly after I reinstall Mint. I don't have a clue what happened unless it was the JBOD Gnomes put the arm on one of my mass storage devices
Yes I Have No Bananas. [gofundme.com]
(Score: 2) by MichaelDavidCrawford on Monday May 28 2018, @05:43PM
It's not obvious to me and as always I can't. E bothered to google it
Yes I Have No Bananas. [gofundme.com]