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posted by martyb on Monday May 28 2018, @04:07PM   Printer-friendly
from the all-his-books-are-banned-in-my-country dept.

Jakob Nielsen and his group have long documented that advertising in online media carries a cost in terms of usability. A recent longitudinal study quantifies the effect.

Summary: Increased advertising caused a 2.8% drop in use of an Internet service. The full magnitude of the lost business was only clear after a full year.

We have long documented that advertising in online media carries a user-experience cost:

[...] Reference

Jason Huang, David H. Reiley, and Nickolai M. Riabov (April 21, 2018): Measuring Consumer Sensitivity to Audio Advertising: A Field Experiment on Pandora Internet Radio. Available at https://davidreiley.com/papers/PandoraListenerDemandCurve.pdf (warning: PDF file).

From: Annoying Online Ads Do Cost Business.


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  • (Score: 2) by goodie on Monday May 28 2018, @05:43PM

    by goodie (1877) on Monday May 28 2018, @05:43PM (#685238) Journal

    True, it does confirm past findings on regular ads. But the article itself is only about audio ads for an online listening platform (nothing about the web in there, I did skim through the entire article). Interesting implication though: instead of doing web ads on each printed page, could we have ads only x times per hour?

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