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posted by
martyb
on Monday May 28 2018, @04:07PM
from the all-his-books-are-banned-in-my-country dept.
from the all-his-books-are-banned-in-my-country dept.
Jakob Nielsen and his group have long documented that advertising in online media carries a cost in terms of usability. A recent longitudinal study quantifies the effect.
Summary: Increased advertising caused a 2.8% drop in use of an Internet service. The full magnitude of the lost business was only clear after a full year.
We have long documented that advertising in online media carries a user-experience cost:
- Users find many online advertising techniques highly annoying — that attitude has remained constant since we first reported it in 2004.
- Because online ads are so irritating, users have evolved banner blindness as a defense mechanism to reduce this annoyance. (Also a finding that has remained true for decades, meaning that it's not likely to change anytime soon.)
- Even worse (from a web-design perspective), ads poison the well for honest designers seeking to boost the visual design of useful page elements: anything with an overly fancy look may be unjustly taken for an ad and also ignored by users.
[...] Reference
Jason Huang, David H. Reiley, and Nickolai M. Riabov (April 21, 2018): Measuring Consumer Sensitivity to Audio Advertising: A Field Experiment on Pandora Internet Radio. Available at https://davidreiley.com/papers/PandoraListenerDemandCurve.pdf (warning: PDF file).
From: Annoying Online Ads Do Cost Business.
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Annoying Online Ads Do Cost Business
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It's not reality that's important, but how you perceive things.
(Score: 5, Insightful) by frojack on Monday May 28 2018, @08:16PM
Ublock Origin in full interdict mode.
It doesn't even fetch the ads.
The few sites that won't work unless you view their ads, and which also outwit the anti-adblock filters in Ublock are hardly worth the effort to view.
They've had their way for the last 20 years. Its my turn. Kill them all and let the market sort them out.
No, you are mistaken. I've always had this sig.