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posted by martyb on Monday May 28 2018, @04:07PM   Printer-friendly
from the all-his-books-are-banned-in-my-country dept.

Jakob Nielsen and his group have long documented that advertising in online media carries a cost in terms of usability. A recent longitudinal study quantifies the effect.

Summary: Increased advertising caused a 2.8% drop in use of an Internet service. The full magnitude of the lost business was only clear after a full year.

We have long documented that advertising in online media carries a user-experience cost:

[...] Reference

Jason Huang, David H. Reiley, and Nickolai M. Riabov (April 21, 2018): Measuring Consumer Sensitivity to Audio Advertising: A Field Experiment on Pandora Internet Radio. Available at https://davidreiley.com/papers/PandoraListenerDemandCurve.pdf (warning: PDF file).

From: Annoying Online Ads Do Cost Business.


Original Submission

 
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  • (Score: 2, Insightful) by Anonymous Coward on Monday May 28 2018, @08:37PM (2 children)

    by Anonymous Coward on Monday May 28 2018, @08:37PM (#685296)

    Too long winded and whingy. You lost me at "commie fruitcups". Is your comment an advertisement for good ol' american capitalism or what?

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  • (Score: 2, Interesting) by sonamchauhan on Tuesday May 29 2018, @01:43PM (1 child)

    by sonamchauhan (6546) Subscriber Badge on Tuesday May 29 2018, @01:43PM (#685590)

    I loved it. "Commie fruitcups"?... that's just comical exaggeration. He's on the ball with this post. Customers who can't figure out if they're there for the ads or the content... Love it. Coz I remember that feeling. The feeling of possibilities, that the publication is working for you, not the advertiser. Google.com comes closest.

    • (Score: 2) by jmorris on Wednesday May 30 2018, @05:11AM

      by jmorris (4844) on Wednesday May 30 2018, @05:11AM (#686100)

      Yup, it wasn't just Computer Shopper. They were just the best example. Every old 8bit computer had one or more magazines dedicated to it and whichever one you had you probably subscribed to one or more of them and maybe a general mag like Byte. And almost everyone spent as much time poring over the ads as reading the articles. Most hobbies were like that, whether it was model railroads or D&D there were magazines dedicated to it and the ads were an important part of the experience, not an annoyance. Remember when newspapers had ads everyone read? When the local supermarket depended almost entirely on the weekly circular in the paper, when the readers actually read that ad? When ordinary people clipped coupons, not just a few super couponers like now?

      On the Internet it doesn't matter. Go to a political site, a model railroading blog, a programming site, all the same crap ads you need to block in self preservation because they are not just noxious, many are downright malware. The same noxious malware on every site, because the same ad networks are embedded on almost every site. The only variation is they are poorly targeted at you based on what other sites you have visited recently.