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posted by martyb on Monday May 28 2018, @04:07PM   Printer-friendly
from the all-his-books-are-banned-in-my-country dept.

Jakob Nielsen and his group have long documented that advertising in online media carries a cost in terms of usability. A recent longitudinal study quantifies the effect.

Summary: Increased advertising caused a 2.8% drop in use of an Internet service. The full magnitude of the lost business was only clear after a full year.

We have long documented that advertising in online media carries a user-experience cost:

[...] Reference

Jason Huang, David H. Reiley, and Nickolai M. Riabov (April 21, 2018): Measuring Consumer Sensitivity to Audio Advertising: A Field Experiment on Pandora Internet Radio. Available at https://davidreiley.com/papers/PandoraListenerDemandCurve.pdf (warning: PDF file).

From: Annoying Online Ads Do Cost Business.


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  • (Score: 2) by MichaelDavidCrawford on Monday May 28 2018, @08:47PM

    At a used CD store.

    I do plan to hurl some tips to the actual artists but I'll be damned if I ever buy a brand-new CD.

    I find all my new music through Radio Paradise [radioparadise.com]. At first with their web player and now with RP's iOS App, whenever I hear a song I particularly like I enter the artists and album into a Notes page.

    For each paycheck I budget usually $50 for CDs of these favorite artists.

    And yes I'm taking an awful risk to buy the whole album. But I am comforted by the fact that to get played on RP, artists have to have the scruples required to not record filller material.

    --
    Yes I Have No Bananas. [gofundme.com]
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