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posted by
martyb
on Monday May 28 2018, @04:07PM
from the all-his-books-are-banned-in-my-country dept.
from the all-his-books-are-banned-in-my-country dept.
Jakob Nielsen and his group have long documented that advertising in online media carries a cost in terms of usability. A recent longitudinal study quantifies the effect.
Summary: Increased advertising caused a 2.8% drop in use of an Internet service. The full magnitude of the lost business was only clear after a full year.
We have long documented that advertising in online media carries a user-experience cost:
- Users find many online advertising techniques highly annoying — that attitude has remained constant since we first reported it in 2004.
- Because online ads are so irritating, users have evolved banner blindness as a defense mechanism to reduce this annoyance. (Also a finding that has remained true for decades, meaning that it's not likely to change anytime soon.)
- Even worse (from a web-design perspective), ads poison the well for honest designers seeking to boost the visual design of useful page elements: anything with an overly fancy look may be unjustly taken for an ad and also ignored by users.
[...] Reference
Jason Huang, David H. Reiley, and Nickolai M. Riabov (April 21, 2018): Measuring Consumer Sensitivity to Audio Advertising: A Field Experiment on Pandora Internet Radio. Available at https://davidreiley.com/papers/PandoraListenerDemandCurve.pdf (warning: PDF file).
From: Annoying Online Ads Do Cost Business.
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Annoying Online Ads Do Cost Business
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If the thunder don't get you, then the lightning will.
(Score: 1) by anubi on Tuesday May 29 2018, @06:19AM
I too had a problem with Pandora/Seamonkey/NoScript. Tried Jango. It worked. Haven't been back to even try Pandora again.
I don't know what I am missing, but its not worth it to me to try to find out.
As far as the ads go, they are like mosquitos. Its a tradeoff before how many of the things I will tolerate before I start getting bug zappers, sprays, or go inside.
There are several really long-winded TV commercials out there now that almost guarantee I abandon the TV right there and then, or at least put it on mute while I go find something else to do.
Its enough now I will actually abandon Star Trek if that face sprayer ad comes on. That woman demonstrates that thing for at least five minutes; ten seconds of airtime would have been quite sufficient.
I am quite sure that many TV broadcasters must have done a lot of study to see just how many ads people will tolerate before they abandon the TV habit. As a kid, I remember the TV being on ALL DAY. But now, many days go by where the TV is not turned on at all. Often if it is turned on, its turned back off before the show is even done, like a half-eaten burrito that was not tasty enough to eat, and the cat won't eat it either. With no attempt to replenish them on the next market run. Once abandoned, alternatives take over the abandoned time slot.
Note that I am not watching TV right now... I am posting rants on Soylent News. Some businessmen actually paid for the marketing skills to discourage my TV habit.
"Prove all things; hold fast that which is good." [KJV: I Thessalonians 5:21]