Molson Coors considers getting into marijuana business in Canada
Company looking to invest, collaborate on cannabis-infused beverages
Denver-based Molson Coors Brewing Co. is weighing whether to expand into the sector with Canada poised to legalize the drug for recreational use this October. The brewer is said to have held talks with several Canadian-based marijuana companies to invest and collaborate in cannabis-infused beverages in an attempt to halt declining beer sales, according to a Friday report from BNN Bloomberg, citing several unidentified people familiar with the matter.
(Score: 0) by Anonymous Coward on Wednesday June 27 2018, @02:58PM (1 child)
http://www.molsoncoors.com/en/brands [molsoncoors.com]
They actually make flavorful beers but they keep their primary "drinkability" brands as distinct as possible to avoid angering beer snobs. American pilsner beers make a ton of money because the manufacturing processes have had decades of cost cutting refinements and the lighter beers are favored by alcoholics who are the largest consumers of alcoholic beverages.
Seriously check out that list it might surprise you. They've built their portfolio so that no matter your tastes they have products to sell to you. I imagine that their weed beer will be on the thick and fancy side, I doubt they want to encourage anyone to drink a whole 6 pack in one sitting, even then it's going to be a hot seller next economic downturn as edibles will keep you stoned all afternoon and into the evening.
(Score: 2) by Runaway1956 on Wednesday June 27 2018, @03:06PM
Informative link. You do have to enter some fake birthdate to enter - make sure it's more than 21 summers ago. Then, you have this stupid bottom banner.
Just ignore that banner thing. I'm navigating the site. You can't dismiss it, unless you accept the cookies. If I wanted cookies, I would have gone to the grocery store. I didn't go to a beer store to get cookies.