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posted by martyb on Sunday July 01 2018, @06:39PM   Printer-friendly
from the it-comes-with-no-headphone-jack dept.

The Brave Browser by former Mozilla CEO and JavaScript developer Brendan Eich has begun testing opt-in ads and integrating Tor into private tabs.

From gHacks:

One of the key ideas behind Brave was to replace the current advertisement system of the Internet with a better one. Brave wanted to establish its own system that shares the advertisement revenue between publishers, users, and the company.

Brave uses its own currency and platform for that. BAT, Basic Attention Tokens, has been integrated into Brave Payments last year and some users started to use it to distribute BAT to publishers and creators anonymously. Brave funds this currently if you opt-in; this means that you do get a monthly budget of 15 BAT (about 4.41 USD) that you can distribute to websites you visit.

[...] The company announced the start of opt-in advertisement trials yesterday. Users need to leave a comment on the Brave forum and may be selected for the trial when they do.

Brave wants to do things differently in regards to advertisement and the two core difference to the existing advertising model are the following ones:

  • Brave pays users about 70% of the gross advertising revenue in BAT. Users can use BAT to reward sites they visit or exchange it for other currency in the future.
  • Brave's advertising model values user privacy. Instead of tracking users, it is downloading a set of ads to the user system based on region and language, and displays the most appropriate ad using local matching.

The advertisement option will be opt-in and consent-based according to Brave. Users who don't want to see advertisement don't need to change anything as ads won't be displayed to them.

From PC Gamer:

Brave Software is looking to take private browsing to a new level by integrating onion routing from the Tor Project into its browser. In the latest release, the option is available when selecting a new private tab.

Users can download Tor and browse the web with it, or access the Tor network through an extension. However, Brave is the first browser to integrate Tor as a native feature.

[...] "The Brave browser already automatically blocks ads, trackers, cryptocurrency mining scripts, and other threats in order to protect users' privacy and security, and Brave's regular private tabs do not save a user's browsing history or cookies. Private Tabs with Tor improve user privacy in several ways. It makes it more difficult for anyone in the path of the user's Internet connection (ISPs, employers, or guest wi-fi providers such as coffee shops or hotels) to track which websites a user visits. Also, web destinations can no longer easily identify or track a user arriving via Brave's Private Tabs with Tor by means of their IP address," Brave explains.

Previously: Ad-Blocking Brave Browser Will Offer Free Cryptocurrency to All Users
Brave Browser Hit with "Cease and Desist" from Newspaper Publishers

Related: Project Fusion: Tor Integration With Firefox May Finally be Happening


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  • (Score: 2) by frojack on Sunday July 01 2018, @07:39PM (2 children)

    by frojack (1554) on Sunday July 01 2018, @07:39PM (#701033) Journal

    Instead of tracking users, it is downloading a set of ads to the user system based on region and language, and displays the most appropriate ad using local matching.

    Seems dodgy to me and worse than an ad blocker. Blockers work by refusing to fetch ads.

    Brave fetches some/all ads to your machine, but doesn't show them. Kill your bandwidth, kill the advertiser's bandwidth, but only show some of the ads. And probably charge their advertising partners for all of them.

    What about the ads that pre-existed in the pages you fetch? Are they being replaced with Brave's BAT ads? Do sites have to have two different page sets?

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  • (Score: -1, Troll) by Anonymous Coward on Sunday July 01 2018, @08:13PM (1 child)

    by Anonymous Coward on Sunday July 01 2018, @08:13PM (#701040)

    The hammer once again swung downwards with extreme force and collided with the object. One would expect a loud sound, but the noise that was produced was dull and soft.

    "So brittle! So fragile! So delicate!" That was all the man could say in response to the scene before him. After all, how could a toy break so easily? Just what kind of cheap junk were they making these days? The man angrily spat on the object, which was on the verge of destruction. Then, a gurgling sound was heard, followed by a cough. It was... that thing.

    Yes, that thing. The woman, or the toy, as most would call her. She was naked, bleeding, and even a cursory glance would tell one that many of her bones were broken. The man had simply swung his hammer like a good Samaritan, so why was she almost broken? Well, just like the man had said previously, this piece of trash was far too fragile. And so, the man once again swung his trusty hammer, ending the woman's wretched existence. "Phewie!" the man said, as he wiped away some sweat. Looks like he was finished here.

    As the man was walking away from the silent toy, he spotted another woman walking by on the sidewalk. The man gripped his hammer tightly and changed direction. Once again, the man had a chance to be a good Samaritan...

    • (Score: -1, Offtopic) by Anonymous Coward on Sunday July 01 2018, @08:42PM

      by Anonymous Coward on Sunday July 01 2018, @08:42PM (#701048)

      I think you may be lost. This is not a slashfic website. And what the actual fuck dude...