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posted by martyb on Sunday July 01 2018, @06:39PM   Printer-friendly
from the it-comes-with-no-headphone-jack dept.

The Brave Browser by former Mozilla CEO and JavaScript developer Brendan Eich has begun testing opt-in ads and integrating Tor into private tabs.

From gHacks:

One of the key ideas behind Brave was to replace the current advertisement system of the Internet with a better one. Brave wanted to establish its own system that shares the advertisement revenue between publishers, users, and the company.

Brave uses its own currency and platform for that. BAT, Basic Attention Tokens, has been integrated into Brave Payments last year and some users started to use it to distribute BAT to publishers and creators anonymously. Brave funds this currently if you opt-in; this means that you do get a monthly budget of 15 BAT (about 4.41 USD) that you can distribute to websites you visit.

[...] The company announced the start of opt-in advertisement trials yesterday. Users need to leave a comment on the Brave forum and may be selected for the trial when they do.

Brave wants to do things differently in regards to advertisement and the two core difference to the existing advertising model are the following ones:

  • Brave pays users about 70% of the gross advertising revenue in BAT. Users can use BAT to reward sites they visit or exchange it for other currency in the future.
  • Brave's advertising model values user privacy. Instead of tracking users, it is downloading a set of ads to the user system based on region and language, and displays the most appropriate ad using local matching.

The advertisement option will be opt-in and consent-based according to Brave. Users who don't want to see advertisement don't need to change anything as ads won't be displayed to them.

From PC Gamer:

Brave Software is looking to take private browsing to a new level by integrating onion routing from the Tor Project into its browser. In the latest release, the option is available when selecting a new private tab.

Users can download Tor and browse the web with it, or access the Tor network through an extension. However, Brave is the first browser to integrate Tor as a native feature.

[...] "The Brave browser already automatically blocks ads, trackers, cryptocurrency mining scripts, and other threats in order to protect users' privacy and security, and Brave's regular private tabs do not save a user's browsing history or cookies. Private Tabs with Tor improve user privacy in several ways. It makes it more difficult for anyone in the path of the user's Internet connection (ISPs, employers, or guest wi-fi providers such as coffee shops or hotels) to track which websites a user visits. Also, web destinations can no longer easily identify or track a user arriving via Brave's Private Tabs with Tor by means of their IP address," Brave explains.

Previously: Ad-Blocking Brave Browser Will Offer Free Cryptocurrency to All Users
Brave Browser Hit with "Cease and Desist" from Newspaper Publishers

Related: Project Fusion: Tor Integration With Firefox May Finally be Happening


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  • (Score: 1, Informative) by Anonymous Coward on Monday July 02 2018, @12:00AM (2 children)

    by Anonymous Coward on Monday July 02 2018, @12:00AM (#701107)

    From Brandon Eich, the guy who gave us JavaScript and has traditional ideas of partnerships.

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  • (Score: 2) by realDonaldTrump on Monday July 02 2018, @04:06AM (1 child)

    by realDonaldTrump (6614) on Monday July 02 2018, @04:06AM (#701194) Homepage Journal

    He's a traditionalist. And so am I. It’s like in golf. A lot of people -- I don’t want this to sound trivial -- but a lot of people are switching to these really long putters, very unattractive. It’s weird. You see these great players with these really long putters, because they can’t sink three-footers anymore. And, I hate it. I am a traditionalist. I have so many fabulous friends who happen to be gay, but I am a traditionalist. But if two people dig each other, they dig each other!!!

    • (Score: 1, Touché) by Anonymous Coward on Monday July 02 2018, @08:27AM

      by Anonymous Coward on Monday July 02 2018, @08:27AM (#701237)

      So, short putter, short cock?