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Racing cars came to Red Hook this past weekend as Formula E held its season four finale, the NYC ePrix. Although the event is only in its second year, the Big Apple is fast feeling like home for these all-electric race cars, and once again we saw championship-deciding races play out against the Manhattan skyline.
But this event also marked a different sort of finale—the end of Formula E's first chapter as the series prepares to retire the cars its been using for these last four seasons. When season five gets underway in Saudi Arabia this December, Formula E will have a new vehicle in the spotlight: one with more power, wild looks, and enough battery to make mid-race vehicle swaps a thing of the past.
The roar of the engines was heard all the way in Park Slope, Brooklyn (the next neighborhood over)...er, no, it wasn't. Does that take all the fun out of it?
(Score: 3, Insightful) by MostCynical on Wednesday July 18 2018, @10:52PM (1 child)
Involve the audience ... so now thw race can be determined by the sort of people who pay attention to social media.
I can see the cogs whirring: "get more people involved and interested.. There are lots of people on social media, lets tap them. "
From the formula e wikipedia page: "Agag told Todt that he would take on the task because of his prior experience in negotiating contracts with television stations, sponsorship and marketing."
The CEO is a former politician who negotiated marketing contracts.
Amazing the cars aren't towing those advertising trailers/signs they ususally put behind scooters.
"I guess once you start doubting, there's no end to it." -Batou, Ghost in the Shell: Stand Alone Complex
(Score: 3, Insightful) by bob_super on Wednesday July 18 2018, @11:00PM
I'm surprised the sides of the cars are not displays scrolling the real-time tweets of the fans during the race (between ads, of course).