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posted by martyb on Sunday July 22 2018, @02:58PM   Printer-friendly
from the Boiling-Frogs-,-seriously dept.

The Daily Beast reports The Creator of Pepe is Winning his War on the Alt-Right:

Matt Furie had no idea a stoned frog he posted on Myspace would be co-opted by Nazis. Now he’s on a mission to reclaim his infamous work.

Matt Furie drew the alt-right’s favorite cartoon frog. Now he is leading one of the most successful legal campaigns against the racist right.

More than a decade has passed since Furie first drew a stoned-looking frog named “Pepe” and uploaded it to Myspace. The frog rose from MySpace in-joke to popular meme, before being taken up as an unofficial mascot of internet neo-Nazis during the 2016 presidential primaries. Since then, Furie has been leading a campaign to reclaim his creation, filing copyright infringement complaints against white nationalist Richard Spencer, conspiracy news site InfoWars,[sic]

This week he won another battle, pressuring neo-Nazi site The Daily Stormer into deleting most of their Pepes, as Motherboard reported.

Though a cartoon frog might seem an unlikely mascot for the racist right, a leaked version of The Daily Stormer’s style guide explains the strategy.

“The tone of the site should be light,” reads the style guide, which leaked to HuffPost last year. “Most people are not comfortable with material that comes across as vitriolic, raging, non-ironic hatred. The unindoctrinated should not be able to tell if we are joking or not … This is obviously a ploy and I actually do want to gas kikes.”

Recognizable memes like Pepe are an easy stand-in for humor.

“We basically mixed Pepe in with Nazi propaganda, etc. We built that association,” a white supremacist Twitter user told The Daily Beast in 2016 of the campaign to make Pepe a gateway meme to the alt-right.

Furie was initially casual about the frog’s incorporation into meme culture.

“I get emails pretty regularly, from kids, from high schools, who need my permission to use Pepe in their senior shirts, or their clarinet club, or their photography clubs,” Furie told The Atlantic in 2016. “I tell them to go ahead as long as they sell me a shirt.”

But soon Pepes proliferated across sites like The Daily Stormer, prompting the Anti-Defamation League to designate the cartoon as a hate symbol, and inspiring Furie to lawyer up.


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  • (Score: 2, Troll) by Sulla on Sunday July 22 2018, @08:56PM (2 children)

    by Sulla (5173) on Sunday July 22 2018, @08:56PM (#710887) Journal

    As you can see from how you are also getting modded this is just how insane some on the left are becoming. Questioning the narrative they are putting out, inquiring about it, validating the truth of the claims, all proof positive that you are a Nazi. Pepe exists now as an easy way to tell who is and who is not a Nazi. Post a sadfrog back in '12? Thats because you were a Nazi and were just covering it up.

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  • (Score: 5, Insightful) by Anonymous Coward on Sunday July 22 2018, @09:24PM (1 child)

    by Anonymous Coward on Sunday July 22 2018, @09:24PM (#710892)

    Nah its more about you being wrong and a troll.

    “The tone of the site should be light,” reads the style guide, which leaked to HuffPost last year. “Most people are not comfortable with material that comes across as vitriolic, raging, non-ironic hatred. The unindoctrinated should not be able to tell if we are joking or not … This is obviously a ploy and I actually do want to gas kikes.”

    So the Pepe meme was specifically used as subterfuge and dog whistling.

    Don't get angry when people take your trolling bullshit seriously, over the internet you have zero expectation of someone realizing "it's just a prank brah!" Don't want to be down modded? Don't trivialize neo nazi bullshit! Someone calling you a nazi and your widdle feewings got hurt? Explain that you posted that shit as a joke / taunt about excessive political correctness and you have no connections with neo-nazi groups.

    Maybe you just thought shitty behavior over the net would never bite you in the ass? Be better people, don't try and force other people to coddle you for your bad decisions.

    • (Score: 1, Troll) by Sulla on Sunday July 22 2018, @09:45PM

      by Sulla (5173) on Sunday July 22 2018, @09:45PM (#710899) Journal

      4chan is a bunch of kids rebelling against authority who will do whatever it is that they are told not to do. The same people that were far left athiests are now far right christians because the loudest complainers are the ones who will get the most attention. /pol/ in particular supported Trump early because Hillary supporters got far more buttmad when you disagreed with them than Trumps did, and /pol/ went fully in the tank when they got leaked docs showing David Brock's Correct the Record was paying people to post pro-Hillary memes. I remember the first Trump pepe pretty good because it was made by a malaysian dude and i thought it was weird because i don't like the non-standard pepes. I can't remember when the Nazi pepes showed up but i know it was after /pol/ started getting called a Nazi place for not supporting Hillary. Naturally the average poster found where the new salt was and decided to mine it. I have never made or saved a pepe, but to me this whole thing reeks of people who dont understand memes trying to understand memes.

      Here is what white supremacy is on 4chan/pol
      If someone is Russian/Eastern European and you are not you shit on them as a slav and therefor not white
      If someone is Finnish and you are not you shit on them as asian and therefor not white
      If someone is German or French and you are not you shit on them for being not white for various reasons
      The Irish are not white, they are Irish
      The British are not white, they are anglo-saxon trash
      The Americans are not white because they are only 56% "white" even though you dont accept German as white thats okay
      The Canadian are not white because they are leafs (canadian flag) and their PM is the illegitimate child of castro
      The Australians are not white because whites don't commit crimes and they are all convicts
      If you are a Japan poster you say you are white because the portugese said the japanese were whiter than they are
      If you are Argentinian you claim you are right because of Spanish and German blood but argue that both Spain and Germany are not white

      Its a bunch of people being as biased as they can for absolutely no reason because they think its fun. And as soon as they are ignored they will find a new way to piss people off and do that. The left who want to piss off their parents go out and block traffic and attack mailboxes, thr right make pictures of cartoon frogs in their mom's basement.

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