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The European Court of Justice has thrown out an appeal by the chocolate bar's maker, Nestlé, which argued that it owns the shape of the teatime treat.
Nestlé has spent more than a decade fighting to trademark the four-fingered wafer shape - something that rival Cadbury had fought hard against.
But Wednesday's judgement found that a previous court had been right to annul the decision by Europe's trademark group.
That could bring an end to the snack's protected European status - and a saga that has proved expensive for both sides.
It also takes the pressure off identical treats like Norway's Kvikk Lunsj - pronounced "quick lunch" and which has been around for 80 years - and opens the door to own-brand imitations at your local supermarket.
[...] Nestlé said that Wednesday's judgement was "not the end of the case" and that it believed the EU trademark office will side with the company anyway.
"We think the evidence proves that the familiar shape of our iconic four-finger Kit Kat is distinctive enough to be registered as an EU trademark," a spokesman said.
https://www.bbc.co.uk/news/world-europe-44939819
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(Score: 2) by Runaway1956 on Sunday July 29 2018, @01:23PM (1 child)
I've been damned near everywhere. If you're an American citizen, it's VERY likely that I've been within 50 miles of your house. (I can figure those odds a couple of different ways, of course, but it works pretty much any way you want to work the numbers.) Yes, I've seen the sights you describe. And, I have always maintained that it takes a bunch of lack wits to pump all that water into a desert to grow stuff that would grow just as well somewhere else on the continent.
A drop in the bucket you say, and seem to excuse Nestle because of that. How about we end ALL of the stupidity. Cut all the subsidies on the federal and the state level for farmers who can't get by with their "fair share" of water. Farmers who are growing crops that are suitable and/or adapted to near desert environments maybe get a break - strawberry farmers lose their subsidies. I mean, WTF? Strawberries grow almost everywhere that isn't desert. True, they are a rather high risk crop, but the risk is even greater out there in the desert.
Stop watering all the lawns in Cal. That is so damned ignorant - and in Arizona too. FFS, people move to the desert, then they want to maintain a lush Kentucky field of grass? Jesus H. Christ, that is stupid beyond description. Want to live in a desert? Plant a nice rock garden, with a few cactus (cacti?) and maybe a few bushes that don't need to be watered.
Again - Nestle can build a damned water treatment plant, just about anywhere between Bimidji, Mn, all the way down to New Orleans, and pump all the water out of the Mississippi they want - and NO ONE will ever miss the water!
I'm as likely to buy water labeled "Mississippi Mud" as I am to buy "Sexy Spring in Cal". Which, in both cases, has a chance of near zero.
(Score: 2) by realDonaldTrump on Sunday July 29 2018, @01:42PM
Folks tell me my tweets are too long. And possibly that one was too long for you. But I said that Nestle has a plant in Michigan -- where they have more water than the Mississippi, more water than anyplace -- and the obstructionists tried to stop them. Over not paying a lot of money -- in a state where nobody pays a lot. And, unbelievably, over supposedly pumping too much water!!