SoylentNews is people
SoylentNews is powered by your submissions, so send in your scoop. Only 18 submissions in the queue.
SoylentNews
Mozilla is rebranding Firefox. The company is asking for feedback on the new look, which will try to cover the various Firefox offerings. For most people, Firefox refers to a browser, but the company wants the brand to encompass all the various apps and services that the Firefox family of internet products cover, “from easy screenshotting and file sharing to innovative ways to access the internet using voice and virtual reality.” The fox with a flaming tail “doesn’t offer enough design tools to represent this entire product family,” Mozilla believes. Instead of recoloring the logo and dissecting the fox, the company wants to start from scratch. That said, the name “Firefox” is staying, so Mozilla doesn’t have that much wiggle room.
This discussion has been archived.
No new comments can be posted.
Mozilla is Rebranding Firefox and Wants Your Opinion
|
Log In/Create an Account
| Top
| 75 comments
| Search Discussion
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.
You are a fluke of the universe; you have no right to be here.
(Score: 5, Interesting) by Arik on Wednesday August 01 2018, @12:40PM (3 children)
You don't need a rebranding, you need to start making a product that someone with a clue would use themselves, and recommend to the clueless. That's what the Firefox brand meant, that's why Firefox became the dominant browser for awhile and that's what made the brand valuable, but for *years* now all you've done is trade that value away for stupid shit nobody wanted! You realized how many of your users were clueless and re-oriented towards that as your 'target' userbase, set about trying to exploit them, without apparently realizing that the reason you had so many clueless users was because the minority of computer literate users were using Firefox and WE were installing it on all those other machines. Because when IE was all about ActiveX and running anything any random server chose to point it at, Firefox was behaving more sanely. But those days are gone, they're now lost to the past.
When you went full retard in pursuit of that clueless audience is when you started to lose it. Because the rest of us slowly gave up on you in disgust. And the clueless audience rarely installs anything for themselves, or even know the names of the programs they're using frankly. I suspect you could not even imagine how many of those Firefox users you've lost over the past 7 years never even knew they had Firefox, and never knew it was gone. One day they needed a new computer, and the tech that helped them set it up no longer installs Firefox. Because it's disgusting. It's gotten fat and lazy and it needs a bath. A long one.
My advice? Fire a lot of people, start at the top, work your way down as far as you find rot. Might stop at the janitorial staff.
Then hire an entirely new team, competent people, and make sure they understand that their job is to enable the *user* not the advertisers.
If laughter is the best medicine, who are the best doctors?
(Score: 0) by Anonymous Coward on Wednesday August 01 2018, @07:32PM
i have to agree. mozilla is obviously mismanaged and infiltrated with moles.
(Score: 0) by Anonymous Coward on Wednesday August 01 2018, @11:16PM (1 child)
Mozilla needs to die. Plenty of us remember what that sad excuse for a company did to Brendan Eich.
(Score: 2, Informative) by Anonymous Coward on Wednesday August 01 2018, @11:18PM
There are better people to cry over than the creator of JavaScript.